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Australia: new podcast research and a podcast ranker

October 18, 2019 · 4.1 minutes to read

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“We work with Apple very closely, and they produce a number of downloads for us that we wouldn’t get on our own” - Grant Blackley, Podcast One Australia

“One of the attractions of podcasts is that it’s an addressable, measureable media. It’s also much less cluttered. Consumer behaviour is also really intimate: you’ve chosen to engage, and that’s really powerful. But I don’t think clients know what creative to use yet.” - Mark Lollback, Group M

That’s quite enough Australian stories

301 Redirects - we think podcast hosts shouldn’t hold your podcast captive, and that you should be free to move elsewhere if your podcast host lets you down. We’re writing a story about 301 redirects: if you’ve had to plead with a support desk for one, or had a bad experience from a podcast host you’ve tried to leave, please get in touch: editor@podnews.net will find us.

Podcasts

The Trainee Sexologist is an original podcast from MediaWorks Radio in New Zealand, following Morgan Penn, a woman who left a sensible career in radio sales to become a sex therapist. Aimed at the female podcast audience, it’s sponsored by a local adult store. (Omny Studio)
Are you a mess? Do you like jokes? Are you like, literally, everyone else in the world and love music? Then you’ll love Barely Composed, we’re told: During each episode, Stacey Hardke, Dahlya Glick, and Gabi Van Horn chat with fellow comedians and musicians and attempt to create a brand new musical-comedy hit within sixty minutes. (Camp Fire Media / Anchor)

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