ARN
Ad sales and monetisation · Production studios
Address: 3 Byfield St, Macquarie Park NSW 2113, Australia
Website: arn.com.au
Symbol: ASX:A1N
Owns
Latest news
- Sep 17: BetterHelp is the #1 international advertiser in Australian podcasts, according to ARN and Magellan AI.
- May 15: The Triton Digital Podcast Ranker is out for Australia. ABC News Top Stories is new at #3 (like NPR News Now, it’s the bulletin that also appears if you ask a smart speaker for the latest news). Everyone is a winner: ARN/iHeart is #1 publisher by listeners; LiSTNR/SCA is #1 sales representative, though ARN is close on its heels, and the ABC is #1 for total downloads.
- May 13: Allowing the BBC to add advertisements on its podcasts in the UK would be “disastrous” for the industry, says an open letter from twenty companies, including podcast production firms. BBC podcasts are commercial-free in the UK; elsewhere, they are sold by Acast.
- Apr 17: In the US, the IAB has released the IAB Internet Advertising Revenue Report. Total internet ad revenue grew 7.3% in 2023. Internet audio, including podcasts, grew 18.9% to $7.2bn. We’ll learn the podcast revenue numbers on May 9.
- Mar 15: Triton Digital has announced a partnership with ID5, an identity provider, to add audience data to Triton’s Audio Marketplace. ID5 uses “consented signals provided by media owners to securely identify users without compromising privacy and data protection”; Triton client ARN is quoted as saying it has converted 60% of their unaddressable audience to addressable.
Data credits: Google Maps, Podnews newsletter, Wikipedia