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- Sep 18: Are podcasts at the front of the store? Showing a preview of data from the upcoming Podcast Landscape 2026 study at Podcast Movement NYC, Sounds Profitable's Tom Webster revealed that, for the first time, the top three places where people have "ever" consumed podcasts are not dedicated podcast apps. YouTube, Spotify and Netflix don't show podcasts front-and-centre when using them, requiring users to dive into menus to discover any podcasts. Webster compared Netflix's podcasts category as the equivalent of the CD range in a Walmart - just the most popular titles in a small selection which is hard to find; while a real podcast app like Apple Podcasts or Pocket Casts was the equivalent of Tower Records.
- Sep 17: At the IAB Podcast Upfront during Podcast Week, Jason Adamski of the IAB announced a new downloadable guide focusing on (among other things) the measurement of video podcasting. The IAB appears to reject a medium-agnostic measurement standard like the recently-released AMP Accords, saying "the solution is not to build a new framework from scratch", and instead suggests that we use two separate standards from the IAB Tech Lab - the "Podcast Measurement Technical Guidelines v2.2" and the "Digital Video Served Impression Guidelines". It adds: "The practical challenge is not the absence of standards. It is knowing which standard applies where."
- Sep 16: First look: The creators of the New York Times's Hard Fork, Kevin Roose and Casey Newton, are to join NPR - for a new show called Machine Gods. Starting in October, it's the first deal under new Chief Content Officer Nadine Zylstra: it will be in video, and will also be aired on NPR member stations from early next year. Zylstra and NPR CEO Katherine Maher will discuss the deal later today at the IAB Podcast Upfront, part of Podcast Week.
- Sep 15: In the opening Sounds Profitable Business Summit session, with plenty of ear-catching audio, Ira Glass from This American Life highlighted "what podcasts do better". Podcasts go so much deeper than what most influencers are putting out there, he said - and that means a deeper connection - which also means that the ads work harder. The Business Summit kicks off Podcast Week in New York City; with buyers and networks in one room, the summit included a number of well-attended talks and plenty of networking time.
- Sep 14: Podcast Week kicks off in New York NY, USA, today - a week of events focusing on podcasting. Today and tomorrow, the Sounds Profitable Business Summit brings together the business of podcasting with those that buy it - a one-stage event with an emphasis on networking. Then, the 2026 IAB Podcast Upfront takes place on Wednesday, unveiling the content coming up for brands to work with; and finally, Podcast Movement on Thursday and Friday, where creators come to refine the craft they have already built. Podnews will be in New York throughout Podcast Week.
Data credits: Podnews newsletter