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- Aug 21: The power is in our hands, says Losh Moodaley in an eagerly-anticipated new article for Podnews. Power might be being consolidated by the platforms that control distribution - and it's especially the case for podcasting's middle-class - but the good news is that there are ways to gain economic leverage and own many parts of the relationships needed for podcasting, she says.
- Aug 20: "Should a publisher’s commercial decisions be honored by the technology they pay for?" Flightpath is shipping a tool today called Automation Playbooks, a new tool to combat what it calls unreliable ad delivery from podcast ad-tech partners. The tool logs in regularly to check all campaigns against delivery, and to make changes to live orders. The release quotes one frustrated Head of Revenue at a podcast network: "Being asked to re-flight thousands of orders by hand is not a viable solution to a problem we did not create."
- Aug 19: Yesterday's announcement from YouTube of a new way to calculate "views" should be ignored by all publishers, says Zachary Boone from YMH Studios. The company will only report on "Engaged Views", the original view metric from YouTube, which is widely believed to have a 30-second minimum. Boone says the change "opens the door for unsavory actors to misrepresent their numbers," and calls for other publishers and networks to commit to the same.
- Aug 18: A week after YouTube altered the numbers you need before you start making money, YouTube's visible definition of a "play" (or "view") is also to change. From August 24, a public view will be counted "the moment a video begins to play from the very first frame".
- Aug 17: Exclusive: A few weeks ago, Podnews broke the story that Spotify is testing a "Skip ahead" ad-skipping tool for some customers. Perhaps making the most of its dominant market position, today we note that Spotify is selling its own unskippable podcast ads; and we discover that its terms and conditions gives Spotify the legal right to automatically skip everyone else's.
Data credits: Podnews newsletter