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Latest news

Nov 2: Captivate has renewed its certification for the IAB Podcast Measurement Guidelines. It's now certified to v2.3, and is now additionally certified for the Ad Delivery metric.
Oct 30: Worth noting: the latest version of the Safari browser, built-in to Apple's iPhone and Mac, blocks "resolution infrastructure" - third-parties that combine your data from different websites to help track you. The IAB is upset, suggesting that the protections "go beyond applicable legal requirements". It means that websites and services that have first-party data on their users are likely to benefit.
Oct 19: In fact, if you're following the IAB Podcast Measurement Guidelines correctly, you shouldn't be seeing any Apple Podcasts traffic right now...
Oct 15: Is Apple Podcasts appearing correctly in your podcast statistics? Listen to a podcast episode using Apple Podcasts (without auto-downloading it first), and it appears to make three download requests - two marked bytes=0-1 which the IAB Podcast Measurement Guidelines v2.3 say should be disregarded: the only one that counts is the one marked "AppleCoreMedia" - which hasn't been used by Apple Podcasts as a user-agent since Mar 2023.
Oct 13: beet.tv has recorded a number of interviews with people after the IAB Podcast Upfront 2026. There are interviews with the IAB, iHeartMedia, NPR, Jomboy, and YouTube - who tell us that podcasts are "up there with premium content on TVs".

Data credits: Google Maps, Podnews newsletter