IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- May 19:
Digital audio in the US is already worth Brazil’s entire digital ad market, writes Rodrigo Tigre for Podnews today. In spite of 92% of Brazilians consuming some form of audio every month, audio spend in the country is so small, it doesn't even appear in the latest IAB figures. But, says the co-founder of Ozen
.fm, it could take very little to move the needle in audio's favour. - May 13: Magellan AI has partnered with Signal Hill Insights for full-funnel podcast measurement. Magellan AI's exposure data will flow "directly into Signal Hill Insight’s studies, enabling more precise audience matching, stronger control groups, and a more reliable read on how campaigns shift awareness, favorability, and intent".
- Apr 13: Archives: Apart from our articles on history and archiving Dave Winer’s original Morning Coffee Notes podcast, and, with Adam Curry, the Trade Secrets podcast, Podnews has been trying to expand our archive of podcasting news.
- Apr 3: Newsletter platform Beehiiv has launched a full podcast hosting platform.. It contains full transcripts, distributes to Apple, Spotify and more, and comes with a full website; analytics are built “to IAB standards”, and you can bundle your podcast for paying subscribers to your newsletter; Beehiiv will take no additional fees. CEO Tyler Denk recently shared that Q1 2026 was beehiiv’s best quarter in history, as the company added $4.5M ARR, sent more than 10 billion emails, and crossed 50,000 active users.
- Mar 30: SoundStack has recertified as IAB Podcast Measurement Guidelines v2.2 compliant.
Data credits: Google Maps, Podnews newsletter