IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Sep 21: The IAB has a different definition for video plays - "50% of the pixels on for two seconds" - and, last week, appeared to reject a new framework for measurement of video/audio podcasts. Matt Shapo, Senior Director of the Measurement Center at IAB, and Jason Adamski, Director of Audio at IAB, were interviewed by PodBiz in a new episode just made available, with Adamski admitting that the industry is fragmented.
- Sep 17: At the IAB Podcast Upfront during Podcast Week, Jason Adamski of the IAB announced a new downloadable guide focusing on (among other things) the measurement of video podcasting. The IAB appears to reject a medium-agnostic measurement standard like the recently-released AMP Accords, saying "the solution is not to build a new framework from scratch", and instead suggests that we use two separate standards from the IAB Tech Lab - the "Podcast Measurement Technical Guidelines v2.2" and the "Digital Video Served Impression Guidelines". It adds: "The practical challenge is not the absence of standards. It is knowing which standard applies where."
- Sep 16: First look: The creators of the New York Times's Hard Fork, Kevin Roose and Casey Newton, are to join NPR - for a new show called Machine Gods. Starting in October, it's the first deal under new Chief Content Officer Nadine Zylstra: it will be in video, and will also be aired on NPR member stations from early next year. Zylstra and NPR CEO Katherine Maher will discuss the deal later today at the IAB Podcast Upfront, part of Podcast Week.
- Sep 14: Podcast Week kicks off in New York NY, USA, today - a week of events focusing on podcasting. Today and tomorrow, the Sounds Profitable Business Summit brings together the business of podcasting with those that buy it - a one-stage event with an emphasis on networking. Then, the 2026 IAB Podcast Upfront takes place on Wednesday, unveiling the content coming up for brands to work with; and finally, Podcast Movement on Thursday and Friday, where creators come to refine the craft they have already built. Podnews will be in New York throughout Podcast Week.
- Sep 9: Podcast monetisation company Acast has made a new and significant senior hire - Liv Sandberg will become EVP, Europe from early 2027. She joins from TikTok, Facebook and Starcom, and has served on the IAB Sweden board since 2019. She also won Role Model of the Year at the Nordic Women in Tech Awards in 2024. It means that all of Acast's businesses in Europe now have a single regional leader.
Data credits: Google Maps, Podnews newsletter