IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Aug 27: On August 13, Beehiiv achieved certification with IAB Podcast Measurement Guidelines v2.2. The company's Head of Podcasts, Ainsley Rossitto, appeared on Podcast Super Friends this week to talk more about their push into podcasting; and the company is sending two people to Podcast Movement - Rossitto and Senior Software Engineer Jacob Wolf.
- Aug 25: Podbean is certified compliant with IAB Podcast Measurement Guidelines v2.2, and was last certified in January. However, it seems that a company is able to significantly change its podcast measurement toolset without affecting its published IAB Tech Lab certification.
- Aug 21: Good news for advertisers who want to learn what's coming up: the IAB Podcast Upfront has announced its full agenda. The invitation-only event is on Sep 16, sandwiched between the Sounds Profitable Business Summit and Podcast Movement.
- Jul 24: The AMP Accords published what it calls "the first cross-platform measurement standard in history". The document defines a podcast, and aims to set implementation standards for attribution and exposure metrics. It argues that these standards are required to grow the industry further - and could, potentially, unlock a billion dollars in extra revenue. The document, which has been produced by twelve different companies, will now be taken to standards bodies, including the IAB.
- Jul 23: Podcast host Ausha has recertified for IAB Podcast Measurement Guidelines v2.2.
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