IAB

Address: 🇺🇸 116 E 27th St 6th floor, New York, NY 10016, USA

Interactive Advertising Bureau

Latest news

May 25: In Australia, the IAB report that podcast ad revenue saw 20.7% annual growth. This is against a total online ad revenue decline of 0.8%.
May 12: The US podcast ad market is now worth $1.8bn, according to new data from the IAB and PWC. Revenue grew 26% last year, twice as fast as total internet ad revenue: however, the company saw a significant slow-down in Q4/22. News has also dropped from its place as the top genre for ad revenue: the sports category is now #1, with a 15% share. The IAB predicts the market will be $3.9bn by 2025.
May 11: Doing something great in podcast measurement? Does the idea of a 14-hour plane ride fill you with joy? Have you ever seen a kangaroo or a koala? IAB Australia is looking for submissions to speak at their MeasureUp conference in Sydney NSW on Sep 13.
May 10: Dovetail from PRX, the company's podcast publishing and monetization platform, is now IAB certified. We've updated our list of podcast hosts.
May 9: Our Editor, James Cridland, will be the opening speaker at The Podcast Show 2023 in London. He will speak at 9.10am on Wednesday, in the 400-capacity Amplify Theatre, in association with Amazon Music / Wondery and IAB UK: focusing on the last year in the podcast industry and the years to come. His speech will be followed by Crime Junkie host Ashley Flowers. (You can still buy tickets for the event - the code PODNEWS will get you a discount)

Data credits: Google Maps, Podnews newsletter