IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Dec 19: How big is the global podcast market? Justin Jackson’s research website has increased its estimates. It suggests that 2024 saw around $3-3.4bn in global ad-sales; that the hosting business is worth around $100-150mn, and that podcast events and conferences are worth $15-20mn. The estimates don’t include YouTube. Sources are given: and it’s open for others to contribute. The IAB estimated US podcast ad revenue at $1.95bn for 2023.
- Dec 18: The IAB has published “creative best practices in podcasting”, with a set of examples of host reads, pre-rolls, branded segments and others.
- Dec 12: Daily Wire has just received IAB v2.2 certification for “download” and “listener”. They’re currently hosted with Simplecast, which is only at v2.1.
- Dec 11: Breaking Congratulations to Acast, which has just achieved v2.2 of the IAB Podcast Measurement Guidelines. They’re the eighth to get to v2.2 this year.
- Dec 2: Magellan AI has confirmed that it has earnt IAB Tech Lab certification for podcast measurement.
Data credits: Google Maps, Podnews newsletter