IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Apr 18: AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.
- Apr 17: In the US, the IAB has released the IAB Internet Advertising Revenue Report. Total internet ad revenue grew 7.3% in 2023. Internet audio, including podcasts, grew 18.9% to $7.2bn. We’ll learn the podcast revenue numbers on May 9.
- Apr 16: Expect some internet ad revenue numbers from the IAB later today.
- Apr 12: Details of the 2024 IAB Podcast Upfront have been released. The invite-only event is in New York (and online) on May 9.
- Apr 9: The IAB Australia Podcast has been updated with four sessions from the Audio Summit, including a session about advertising within true crime podcasts, and "the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians".
Data credits: Google Maps, Podnews newsletter