IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Jul 24: The AMP Accords published what it calls "the first cross-platform measurement standard in history". The document defines a podcast, and aims to set implementation standards for attribution and exposure metrics. It argues that these standards are required to grow the industry further - and could, potentially, unlock a billion dollars in extra revenue. The document, which has been produced by twelve different companies, will now be taken to standards bodies, including the IAB.
- Jul 23: Podcast host Ausha has recertified for IAB Podcast Measurement Guidelines v2.2.
- Jul 21: This morning, the IAB Tech Lab will release v2.3 of the Podcast Measurement Guidelines for public comment - updated for the first time since Feb 2024. The updates add "guidance around URL prefix measurement and RSS enclosure URL changes" among other things, although we will have to wait until 2027 for a version of these guidelines that focus on HLS streaming video podcasts. You've until Aug 19 to submit comments.
- Jul 14: Yesterday, we noted Red Seat Ventures becoming IAB v2.2 compliant. They, of course, own Speakeasy, a podcast hosting company which they launched in early April.
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