IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Mar 3: In Australia, podcast revenue is growing; but podcasting still has challenges in terms of measurement and evidence of effectiveness, according to data released by IAB Australia today.
- Mar 2: In Australia, the IAB reported an increase of internet advertising in 2025 of +11.5%. Digital audio as a whole underperformed the market, growing +8.2% to AUD $339mn (US $239mn), though the IAB notes that podcast growth outpaced streaming audio as a whole. Spend on video grew by 19.8%.
- Feb 27: A new report on ad spend from Guideline says that US digital audio ad revenue will increase +9.3% this year, to $2.9bn. Podcasts are expected to hit 35% of digital audio ad spend (suggesting podcast ad spend of just over $1bn). Figures are worked out differently to the IAB, which suggested podcasting was $2.4bn in 2024.
- Feb 26: The event will take place September 14-18, with two days of The Sounds Profitable Business Summit (Sep 14/15), a mid-week pause for the IAB Upfronts, and Podcast Movement (Sep 17/18). Parties and other social experiences are all planned, including a party on Sep 16.
- Feb 19: ART19 and Acast have both recertified to v2.2 of the IAB Podcast Measurement Guidelines.
Data credits: Google Maps, Podnews newsletter