IAB
Address: 116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Jul 23: Growth-oriented podcast hosting platform Captivate is the first podcast host to achieve IAB v2.2 Certification for Podcast Measurement. The company supports IPv6 and has a self-auditing spike detection system for accurate and reliable data. v2.2 of the podcast measurement guidelines were released in May.
- Jul 22: iHeart’s average weekly downloads in the Podtrac ranker for June are 78mn, 18% higher than Triton’s number, despite both solutions being IAB Certified. Over the last month, trying to understand why they’re different, Podnews spoke to Podtrac, Triton, iHeart and the IAB - and learnt:
- Jul 18: What is an IAB Certified Download? Bumper’s Stephen Hallgren says “a lot of industry professionals who should know, don’t” - and, that the word “download” (and, indeed, “listener”) don’t really describe what they represent.
- Jun 21: Mediastream was given IAB v2.1 certification yesterday for podcast measurement. We have a full list of certified podcast hosting companies.
- Jun 17: Libsyn has blogged about earning IAB v2.1 podcast measurement certification - the company is certified for Download, Ad Delivery and Listener. It’s the first time the company has covered the news; Podnews reported its recertification when it happened in April.
Data credits: Google Maps, Podnews newsletter