IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Feb 12: Blubrry has attained v2.2 of the IAB Podcast Measurement Technical Guidelines.
- Jan 27: The IAB suggests in its 2025 Outlook Study of ad buyers that growth of podcast ad spend will slow this year, and its market share will drop. Total advertising is set to grow by 7.3%; podcasting will just beat that, at 7.4%.
- Jan 17: The IAB expects US digital advertising growth to slow considerably this year. It’s because of a lack of big events like the Olympics and elections. It’s not limited to digital ads, though - everyone is predicted to feel the pinch.
- Jan 10: Give us your money. Triton Digital’s Sharon Taylor writes her “short list of very polite demands — goals, really — for the podcast industry in 2025”. One of her demands that we’ll absolutely back her up with: that “Spotify, YouTube or Apple release useful industry data.” We’ve been asking these companies this for years (and suggesting some data points we know they have). Weirdly, they never seem to read that bit of our email. All three companies also don’t use IAB podcast measurement guidelines.
- Jan 7: After NPR switched to using Megaphone to host its podcasts in 2023, NPR itself is no longer listed as being a podcast host that is compliant with the IAB podcast measurement guidelines.. Megaphone is v2.2 compliant.
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