IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Nov 4: Spotify appears to have quietly changed its language about its analytics, dropping the claim that its definition of streams “align to the IAB definition of a download”. Specifically, stats for “streams” in Spotify are not de-duplicated by unique listeners - listen three times to an episode (from the same device), and you’d count for three “streams” but would be one IAB “download”. A “listener” in Spotify is de-duplicated through the life of your podcast; a “listener” according to the IAB guidelines works very differently. We’ve updated the section on Spotify’s stats in our article about how to understand podcast stats, as well as making other improvements to the article - feedback is always welcome.
- Sep 18: Buzzsprout has achieved the latest IAB Podcast Measurement Guidelines compliance to v2.2. Megaphone achieved v2.2 in late July; Captivate and Audiomeans are the only other podcast hosting companies to be compliant with the latest standard.
- Sep 2: In Australia, online audio advertising is the fastest growing ad category, says the IAB.
- Aug 27: Audiomeans has achieved IAB v2.2 certified status. The French podcast hosting company is certified for Download, Ad Delivery, Listener and Client-Confirmed Ad Play, and is the first hosting company to achieve certification in all four metrics for v2.2.
- Aug 19: The IAB has announced a webinar on Aug 27. Podcasting in the Creator Economy: Where Influence Drives Purpose has speakers from SiriusXM and BetterHelp.
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