IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Mar 19: In Australia, the IAB has embarked on a new piece of work about “the future of measurement” - reviewing current measurement practices and identifying gaps and future requirements.
- Mar 11: Audiomeans, a French podcast hosting company, has re-certified for IAB Podcast Measurement Guidelines v2.2.
- Mar 3: In Australia, podcast revenue is growing; but podcasting still has challenges in terms of measurement and evidence of effectiveness, according to data released by IAB Australia today.
- Mar 2: In Australia, the IAB reported an increase of internet advertising in 2025 of +11.5%. Digital audio as a whole underperformed the market, growing +8.2% to AUD $339mn (US $239mn), though the IAB notes that podcast growth outpaced streaming audio as a whole. Spend on video grew by 19.8%.
- Feb 27: A new report on ad spend from Guideline says that US digital audio ad revenue will increase +9.3% this year, to $2.9bn. Podcasts are expected to hit 35% of digital audio ad spend (suggesting podcast ad spend of just over $1bn). Figures are worked out differently to the IAB, which suggested podcasting was $2.4bn in 2024.
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