IAB
Address: 116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Sep 2: In Australia, online audio advertising is the fastest growing ad category, says the IAB.
- Aug 27: Audiomeans has achieved IAB v2.2 certified status. The French podcast hosting company is certified for Download, Ad Delivery, Listener and Client-Confirmed Ad Play, and is the first hosting company to achieve certification in all four metrics for v2.2.
- Aug 19: The IAB has announced a webinar on Aug 27. Podcasting in the Creator Economy: Where Influence Drives Purpose has speakers from SiriusXM and BetterHelp.
- Aug 9: Ad analytics service Podscribe is now IAB v2.2 compliant. It gained compliance on Tuesday. We list all IAB certified podcast companies.
- Aug 1: Megaphone is now IAB certified under v2.2, says an email to customers. They’re the second company to certify to the new v2.2 standards; the first was Captivate. Megaphone was one of three Spotify companies who quietly withdrew from IAB certification at the beginning of the year, as Podnews reported in April; after criticism from customers, that decision was changed in early June.
Data credits: Google Maps, Podnews newsletter