IAB
Address: 
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Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Mar 18: Edison Research has launched a Download Metrics service, partnering with SoundStack. Edison says that the service works alongside its Edison Podcast Metrics survey to “provide deeper information to subscribers, especially for smaller and short-run shows”. The solution is IAB v2.2 compliant.
- Mar 5: Congratulations to iHeart’s Spreaker, Voxnest and Triton Digital, as well as Audiorella, who all achieved IAB Podcast Measurement Guideline v2.2 compliance today. iHeart’s Omny Studio gained certification at the end of last month. That means that IAB certification is now up to date for all major participating podcast hosts. Spotify for Creators stopped participating in Apr 2024, though Spotify’s enterprise host Megaphone recertified in Aug 2024.
- Mar 4: Our mysterious 20x podcast download increase continues. (All would be IAB certified downloads, though. So, well done us.) We’ve made some changes to the audio quality of our AAC file in order to manage costs.
- Feb 28: SoundStack, and Triton Digital’s Omny Studio both achieved v2.2 of the IAB Podcast Measurement Guidelines yesterday.
- Feb 26: Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries. The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023.
Data credits: Google Maps, Podnews newsletter