IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Jun 27: Podnews restored the co-inventor of podcasting Dave Winer’s Morning Coffee Notes, which he credits for democratising the podcast medium (fearing that other early shows sounded too polished). The first episode in our restored feed is from March 2005.
- Jun 25: The IAB has launched a measurement framework for video games, promising “clarity, consistency, and confidence for measuring gaming advertising campaigns”
- Jun 16: Saudi podcast host Thmanyah has gained IAB Podcast Measurement Guidelines compliance to v2.2. It’s the first time the company, based in Riyadh, has achieved certification.
- Jun 10: Zeno Media has just been certified for the IAB Podcast Measurement Guidelines v2.2.
- Jun 3: IAB numbers may be imperfect, but they are transparent, standardised and open, says Spreaker’s Emanuele Rampichini - who compares it with Spotify’s opaque, closed, metrics.
Data credits: Google Maps, Podnews newsletter