IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- May 16: The actual definition of a play remains undocumented by Spotify - and by YouTube; but we do know that they are worked out very differently to Apple Podcasts plays. None of the statistics from Apple, Spotify's app, or YouTube are certified under the IAB Podcast Measurement Guidelines.
- May 13: The IAB and MRC are working on Attention Measurement Guidelines, and the document is open for public comment.
- May 12: One of the highest pain points in the Podnews Report Card earlier this year was that different platforms don’t measure the same thing. We noted at the time that Spotify for Creators, Apple, and YouTube do not use the IAB standards.
- May 8: Popular podcast Sips, Suds & Smokes has announced it’s to come off Spotify. “Spotify has made the decision to make non-IAB metrics publicly available. They have misrepresented data associated with this show on repeated occasions. This causes confusion with our advertisers that rely on IAB data. That confusion directly impacts our ad revenue.”
- May 1: The IAB is to run a training event on Jul 16. Audio 360: The Evolution of Audio & Podcasting is training on how to buy, target and measure audio advertising.
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