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April 11, 2024:
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Think one mention of murder in your true crime podcast means no monetisation? Not necessarily. Barometer and Sonnant have worked on a project to offer advertisers suitably separated ad placements, allowing them to reach your audience while avoiding unwanted alignment with the gory bits. The tool uses a contextual engine to set midrolls and other ad placements at a safe distance.
January 18, 2024:
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Audio monetisation company Sonnant has opened new offices in Dallas TX, USA, as the company renews its agreement with Salem Media. Sonnant’s head office is in Melbourne VIC, Australia.
October 9, 2023:
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Sonnant and Podder announced a partnership, combining Sonnant's content analysis with Podder's demographic data.
August 18, 2023:
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PodcastDb and Sonnant have launched a podcast advertiser directory to allow agencies to find and buy into podcasts of all sizes.
March 17, 2022:
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Sonnant has launched new AI-powered tools for audio and video monetisation, including automatically matching podcast content with IAB categories, ad-marker creation and automated chaptering.
February 11, 2022:
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Sonnant posted a demo of their product looking for naughty words in the Joe Rogan podcast - it takes twelve seconds.
November 23, 2021:
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New technology from a company called Sonnant could give old podcasts new life - a new product, Archival Retrieval, automatically checks trending topics to find relevant podcasts from your archives to promote, and even clips the audio for you.
October 14, 2021:
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Cool thing of the day: French podcast host Audiomeans has published Podcast City, a mapped imaginary city of 486 podcasts. (There's a blog post here with more information.) Complete with outdoor cafés, a medieval old town, a business district and parks, the only things missing to make it properly authentic is an eye-wateringly expensive café-au-lait from a waiter who doesn't like you and wishes you'd leave.
March 10, 2021:
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Sonnant, an Australian AI company focused on spoken word discovery in audio, has completed a $750,000 (US $575,000) seed round. Investors include SCA, the Australian broadcaster, who will use it in their new LiSTNR app.