Brand suitability tools
Media publishers, agencies, and marketplaces use Sounder’s data solutions to provide brand safety, contextual targeting, and actionable insights for the world's leading marketers.
- Sep 20: AdLarge, Flightpath and Sounder have announced an integration to offer brand safety, contextual targeting, and customized campaign forecasting and planninng.
- Sep 13: Sounder unveiled a partnership with women's humour brand Betches Media. "The partnership will enable contextual and brand suitability targeting across Betches Media’s top-tier lineup of podcast programming, thereby opening up precise targeting at scale for advertisers."
- Sep 8: Sounder has been named as one of the top 100 companies shaping the future of workplace culture. The company is the only audio company in the list.
- Aug 31: Sounder is to join the Prebid Audio Taskforce. Prebid is an independent organisation designed to ensure and promote fair, transparent, and efficient header bidding across the industry.
- Aug 21:
Sounder's contextual targeting product will be used for cable television, the company has announced, with an integration with IRIS
.tv. "Sounder unlocks precise insights using the audio track of CTV content, a signal previously untapped to any degree of sophistication by legacy solutions for video."
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Data credits: Podnews newsletter