Podcasts now mainstream in US, UK… and Australia

• The Infinite Dial Australia 2025 was released by Edison Research and CRA, showing that podcasting is now a mainstream media in Australia, joining the US and UK. 52% of Australians listen to a podcast every month, beating the UK (51%), and approaching the US (55%).

  • The data also shows that more than a third of Australians listen to podcasts in the car, compared with 50% who are music streaming, and 84% listening to the radio.

• Meanwhile, the Digital News Report for Australia was also released from the University of Canberra. Among the data held in the report is a chapter on podcasting: 9% of Australians say they use podcasts for news in the past week (that figure rises to 16% for 35-44 year-olds); and among news podcast listeners, 82% say that podcasts help them understand issues better than other types of media; and 59% are willing to pay for news podcasts - the highest figure in the world (the US is at 46%).

• Apple Podcasts appears to not be ingesting transcripts for new shows. We’re sure they’ll fix it soon.

• Podcasts demonstrate strong ROI, comparable to TV and digital display, yet they are often overlooked or undervalued. Nielsen writes about the misperceptions about media channel effectiveness, showing a stark contrast between how marketers perceive channel performance and how these channels actually perform in terms of ROI.

• This is a critical moment for Canadian storytelling, according to a coalition of Canadian podcast creators, producers and platforms, who have issued an open letter to federal government to formally recognize and fund podcasting as a core part of Canada’s cultural and creative industries.

• Ausha has renewed a partnership with Universal Production Music, allowing Ausha users access to more than 500 music tracks for their episodes.

• Podcast maker tool Alitu now supports more Podcasting 2.0 features, including the funding tag - an easy way to link to your Patreon, donation or membership page. They’re also supporting, among other, the license and text fields.

• The US Triton Digital Podcast Ranker for May was released. NPR holds the top two slots with NPR News Now and Up First from NPR. The Gamut Podcast Network, launched in March, is new in the sales networks ranker.

• Australian right-wing journalist Joe Hildebrand is to podcast with NOVA Entertainment, it was announced today. Four The Record is going to be co-hosted by Tim Blackwell, and part of the Ricki-Lee, Tim & Joel podcast.

Thank you to Sounds Debatable for becoming our latest supporter. The strategic advisory says “While others track downloads, we decode the psychology of listening behavior, the patterns of audience engagement, and the strategic levers that create lasting competitive advantage.” It’s companies like Sounds Debatable that help pay for Podnews for everyone - you can support us over here.

Moves and hires

• Conrad Withey has been appointed as Chief Revenue Officer for Goalhanger, the biggest independent podcast producer outside the US. He joins from Warner Music Group, Universal Pictures and Instrumental.

• The programmatic digital audio trade desk audioadpro has added three new hires, and, as part of its expansion, moved into a larger office.

Tips and tricks - with Memberful

• Is there an art in booking podcast guests? Yes, there absolutely is, says industry veteran Mike McVay; Jared Easley covers a recent talk at the NAB Show.

• We quietly mentioned Podnews Extras yesterday - a new part of our website where you’ll find exclusive discount codes for things like Podcast Movement tickets, Good Tape magazine, or Hindenburg Pro software. Today, we’re quietly mentioning it again, and hoping the link automatically logs you in like it should.

Podcast News - with Podcast Movement

In Stocks and Bars - The Stock Market Hip Hop Podcast you will gain information about finance with a hip hop feel. The old way of getting information about the stock market or ways to improve your money is over! This podcast gives a better way to both enjoy and learn. The host delivers content as well as a new finance rap each episode. Welcome to financial hip hop!

Yesterday, Podnews covered Neal Mohan, the CEO of YouTube, talking with The Ankler CEO and Editor in Chief Janice Min. Today, that conversation is available, in full, in The Ankler Podcast - where he talks about a lot more than just podcasting.

Customer Success Talks is the go-to podcast for Customer Success Managers who are new to the role or early in their careers. Hosted by Bayron Toruno, each episode dives into real-world challenges and practical strategies to help you thrive in CS. From expert interviews to actionable tips, the show explores what it really takes to build strong customer relationships, drive adoption and deliver value, without the fluff. (And who knows, might be good listening for the Qantas team after Podnews’s Editor calls them for the fourth time tomorrow.)

Lesley’s Lessons is back for a new season. The show “helps you move past cycles of waiting, overthinking, and second-guessing”: this isn’t your average podcast — it’s therapy in your earbuds. Hosted by Lesley D. Nurse, every story is an invitation to heal, rise, and reclaim your life.

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