Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Aug 15: Podscribe reports that the show had just 7 ads (a 3% ad load). Brand suitability tools marked the show as a medium risk - it noted seven uses of the word “torture” (it’s in her latest album release title), a mention of “blow up” (about balloons), and two uses of the word “shooting”, both related to life goals. The show had 20 swears in it, mostly the f-word and the s-word.
- Aug 13: Podscribe published its August podcast rankings. Crime Junkie is the #1 audio podcast by audience; The Diary of a CEO with Steven Bartlett is the #1 by audience when you include YouTube; and The MeidasTouch Podcast is #1 by downloads and views.
- Jul 22: Podscribe announced three new features, including insight into audience traits to find more shows with similar audiences.
- Jul 10: Podscribe released its industry rankings for July 2025. Crime Junkie is still the #1 podcast, it says, with 8.1 million listeners; Toyota is the new #2 podcast advertiser, behind BetterHelp.
- Jul 8: Podscribe has launched a revamped planner tool. “This update puts actionable data in the hands of buyers and sellers to plan faster and smarter,” said Pete Birsinger, CEO of Podscribe.
Data credits: IAB, Podnews newsletter