Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 8, 2025.
It is certified for Download and Listener. Learn more
Latest news
- Feb 6: The Washington Post cut more than a third of its employees, including more than 300 of its 800 newsroom staff. We gather that their audio department has been "all but eliminated". The flagship podcast Post Reports is cancelled - and did not publish yesterday; the show reached almost half a million people a month, according to Podscribe. The host of the show, Martine Powers, is one of those affected; there are reports that the company has laid-off all but two staffers in their audio team (here are some of those affected). That audio team won two Peabody Awards in 2024; but in December, the newspaper made AI-generated podcasts that were "riddled with errors", but were reportedly launched even knowing that they were a bad experience. The newspaper, which broke the Watergate scandal, was purchased by Jeff Bezos in 2013.
- Jan 29: Opting in for Spotify Video? You'll harm the measurability of your podcast, warns Podscribe in an email to subscribers today. This harms your measurement whether your listeners choose video or audio, since even if your listeners choose an audio version of a show that's available in video, they still get served the audio track of the video direct from Spotify - with no measurement from Podscribe or similar. Podscribe describes a part-workaround.
- Jan 28: Podscribe has added Watchlists, to offer email alerts when meaningful changes occur - with competing brands beginning to advertise on new shows, or new advertisers appearing on a competitive show.
- Jan 23: Beamly now supports analytics prefixes from five new providers: OP3, Podtrac, Spotify Ad Analytics, Podscribe and Podcorn. The service also has integrated with Zapier.
- Jan 20: Radio is still listened-to more than three times longer than podcasts, but it's hard to verify that the ads you bought actually went out. Podscribe has added radio airchecks to its verification tools to allow advertisers to see radio alongside podcast delivery in one dashboard.
Data credits: IAB, Podnews newsletter