Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Mar 18: Podscribe rankings for March show that The MeidasTouch Podcast has almost twice the downloads and views of Joe Rogan (121mn vs 64mn).
- Feb 25: Podscribe will reveal the Q4/2024 Performance Benchmarks report in a webinar tomorrow. Podscribe attendees will get the new data, from Podscribe, a week before everyone else. It’s free to sign up. (This time yesterday, we covered this story but got the name of the company wrong - not for the first time. Humble apologies: your editor is an idiot.)
- Feb 4: Podscribe is now more accurately working out a podcast’s audience by combining two sets of data. The “double device graph” now matches 85% of US households, and adds more detailed segmentation.
- Jan 22: Podscribe added an “audience overlap” tool, which allows advertisers to evaluate listener duplication across channels, shows, campaigns and publishers.
- Dec 18, 2024: Podscribe has launched a new, real-time podcast ranker. It monitors YouTube as well as podcasts, and offers demographic data, “rising” shows (so you can spot shows that are going viral), and works using both Podscribe’s existing prefixes and campaign pixels. It’s available to Podscribe clients; the company will also release monthly emails with ranker data.
Data credits: IAB, Podnews newsletter