Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
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Latest news
- Jun 13: Podscribe released its June 2025 Industry Ranker. It says Crime Junkie is the #1 show, reaching 8.3mn people (Joe Rogan is at #5); Spotify is the number one publisher with almost twice the audience of iHeartMedia’s podcasts; and the top advertiser is BetterHelp.
- Jun 9: Promo codes are almost 5x less effective for attribution than advertising pixels, according to data contained in the Q2 Podscribe Performance Benchmark Report, released today. The data, which includes benchmarks from Germany, France, Australia, the UK and Canada as well as the United States, also suggests that ads don’t work instantly, with around half of conversions happening more than a week after hearing advertising. The report is a free download.
- May 21: Podscribe launched additional features, allowing advertisers to measure social media placements, and give more finely-grained access to data.
- May 13: Podscribe released its May 2025 rankings for podcasts (Crime Junkie now reaches more people in audio than Joe Rogan), publishers (QCODE saw a 30% growth in monthly downloads and views), and - for the first time - podcast advertisers (BetterHelp is #1, but Uber Eats is new in the top 10 with a 700%+ growth).
- May 8: Podscribe added new features including Spotify Video modelling. The tool now models Spotify video views; those numbers are, however, based on performance of the ad in the RSS audio.
Data credits: IAB, Podnews newsletter