Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Jul 10: Podscribe released its industry rankings for July 2025. Crime Junkie is still the #1 podcast, it says, with 8.1 million listeners; Toyota is the new #2 podcast advertiser, behind BetterHelp.
- Jul 8: Podscribe has launched a revamped planner tool. “This update puts actionable data in the hands of buyers and sellers to plan faster and smarter,” said Pete Birsinger, CEO of Podscribe.
- Jun 24: Podscribe released three updates to its platform designed to enhance transparency, add delivery tracking, and give new campaign management tools for advertisers, agencies, and publishers.
- Jun 13: Podscribe released its June 2025 Industry Ranker. It says Crime Junkie is the #1 show, reaching 8.3mn people (Joe Rogan is at #5); Spotify is the number one publisher with almost twice the audience of iHeartMedia’s podcasts; and the top advertiser is BetterHelp.
- Jun 9: Promo codes are almost 5x less effective for attribution than advertising pixels, according to data contained in the Q2 Podscribe Performance Benchmark Report, released today. The data, which includes benchmarks from Germany, France, Australia, the UK and Canada as well as the United States, also suggests that ads don’t work instantly, with around half of conversions happening more than a week after hearing advertising. The report is a free download.
Data credits: IAB, Podnews newsletter