Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Jul 22: Podscribe announced three new features, including insight into audience traits to find more shows with similar audiences.
- Jul 10: Podscribe released its industry rankings for July 2025. Crime Junkie is still the #1 podcast, it says, with 8.1 million listeners; Toyota is the new #2 podcast advertiser, behind BetterHelp.
- Jul 8: Podscribe has launched a revamped planner tool. “This update puts actionable data in the hands of buyers and sellers to plan faster and smarter,” said Pete Birsinger, CEO of Podscribe.
- Jun 24: Podscribe released three updates to its platform designed to enhance transparency, add delivery tracking, and give new campaign management tools for advertisers, agencies, and publishers.
- Jun 13: Podscribe released its June 2025 Industry Ranker. It says Crime Junkie is the #1 show, reaching 8.3mn people (Joe Rogan is at #5); Spotify is the number one publisher with almost twice the audience of iHeartMedia’s podcasts; and the top advertiser is BetterHelp.
Data credits: IAB, Podnews newsletter