Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Dec 18: Podscribe has launched a new, real-time podcast ranker. It monitors YouTube as well as podcasts, and offers demographic data, “rising” shows (so you can spot shows that are going viral), and works using both Podscribe’s existing prefixes and campaign pixels. It’s available to Podscribe clients; the company will also release monthly emails with ranker data.
- Nov 21: Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising:
- Sep 11: Podscribe has launched a new IPv6 tracking solution, which the company says could prevent loss of up to 50% of attribution numbers. The system now collects IPv4 and IPv6 addresses.
- Aug 13: Run your podcast ad too often, and it won’t work as well. That’s according to the latest Podscribe Performance Benchmarks Q2 2024 report, which you can get free here. The fourth edition of the data suggests that host-read ads often work twice as well as others; and performance goes down by 60% if you play the same ad more than twice in the same show. There’s a free webinar tomorrow at 3.30pm ET to get more detail.
- Aug 9: Ad analytics service Podscribe is now IAB v2.2 compliant. It gained compliance on Tuesday. We list all IAB certified podcast companies.
Data credits: IAB, Podnews newsletter