Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Sep 11: Podscribe has launched a new IPv6 tracking solution, which the company says could prevent loss of up to 50% of attribution numbers. The system now collects IPv4 and IPv6 addresses.
- Aug 13: Run your podcast ad too often, and it won’t work as well. That’s according to the latest Podscribe Performance Benchmarks Q2 2024 report, which you can get free here. The fourth edition of the data suggests that host-read ads often work twice as well as others; and performance goes down by 60% if you play the same ad more than twice in the same show. There’s a free webinar tomorrow at 3.30pm ET to get more detail.
- Aug 9: Ad analytics service Podscribe is now IAB v2.2 compliant. It gained compliance on Tuesday. We list all IAB certified podcast companies.
- Jul 10: Ad attribution company Podscribe has launched “automated pixel distribution”, which automates the generation and distribution of pixels to multiple publishers.
- Jun 6: In the Media Roundtable, Amelia Coomber from Podscribe and our Editor, James Cridland, talk about The Podcast Show in London - and the differences between podcast markets across the world.
Data credits: IAB, Podnews newsletter