Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 8, 2025.
It is certified for Download and Listener. Learn more
Latest news
- Jul 13: Data in Podscribe - and our own tests - suggests that ZeroAds is significantly over-estimating the number of ads in podcasts. That's unsurprising, given it's trying to promote its product: but even Podscribe suggests that these four shows consist of more than 20% ads.
- Jul 1: As we learnt the other day, social media is an increasingly important part of multiplatform podcasting. Today, Podscribe has announced automated social engagement tracking - a new feature to track likes, comments and views, alongside podcast campaign reporting.
- Jun 5: Podscribe released its May 2026 Industry Rankings. iHeartMedia increased its audio reach by 31% month-on-month. Shopify remained the #1 podcast advertiser.
- May 18: Podscribe has announced expanded incrementality measurement capabilities for audio advertisers, including synthetic control groups, randomized user-level holdout testing, ghost holdouts, PSA control groups, and publisher-created holdout support.
- May 6: Podscribe released its industry rankers for April - for podcasts, for publishers, and for advertisers. 7 of the top 10 podcasts saw decreases in listeners; Audioboom is now bigger than Acast.
Data credits: IAB, Podnews newsletter