Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
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Latest news
- May 8: Podscribe added new features including Spotify Video modelling. The tool now models Spotify video views; those numbers are, however, based on performance of the ad in the RSS audio.
- May 2:
Headliner has integrated its Podcast Promo product with a number of attribution services - Cohost, Magellan AI, Podscribe, Podtrac, Swap
.fm and Megaphone’s internal Chartable product - to bring tracking and transparency to podcast advertising. - Apr 22: Podscribe released its top podcast publisher ranker for April, with Acast and iHeart showing big audience growth in the top 5; and top podcast rankings for April, with NPR News Now and On Purpose with Jay Shetty both seeing more than 20% growth.
- Apr 9: Podscribe has launched new features featuring verified household-level data from TransUnion. Podcasters can now see details of their audience across more than 560 segments, including occupation and parental status; and reverse-searching podcasts by verified audience traits, so you can find the podcasts most listened-to by people with pets, for example.
- Mar 18: Podscribe rankings for March show that The MeidasTouch Podcast has almost twice the downloads and views of Joe Rogan (121mn vs 64mn).
Data credits: IAB, Podnews newsletter