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February 16, 2024:
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December 13, 2023:
October 19, 2023:
September 22, 2023:
August 17, 2023:
    Acast has announced that from September 1, it will no longer accept new campaigns that use Spotify's Ad Analytics. "Acast remains focused on fostering an open and transparent environment, working together with partners who share the same vision for the podcast industry's future." Acast said it will offer attribution from independent analytics company Podscribe for free to all advertisers, as well as work with a set of local companies in each region.
June 27, 2023:
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April 26, 2023:
April 17, 2023:
    Podscribe is now IAB certified. The company says it is the only measurement provider certifed by the IAB Tech Lab that does not currently sell media.
March 23, 2023:
October 17, 2022:
    Still with attribution, Podscribe has launched what they call independent, third-party attribution for advertising. The company already offers verification and reporting. (Independent? Third party? Both attribution companies Chartable and Podsights are owned by Spotify).
October 12, 2022:
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July 20, 2022:
July 13, 2022:
    With Podscribe, the essential tool to verify your podcast and YouTube ads run correctly, Sounds Profitable this week looks at programmatic ads: and "why programmatic is a huge boon for all of podcasting." Bryan Barletta cautions, though: "To get there, we’re going to need more from our hosting platforms."
December 16, 2021:
    With the exception of Podcast Addict (see above), no major podcast app supports transcripts - Pocket Casts, Overcasts, or others. That seems an opportunity. Podscribe offers a transcript player which can be embedded on websites; Captivate's podcast player also includes transcripts.
September 9, 2021:
    Bryan Barletta's Sounds Profitable did a deep-dive on Podverifi, a new tool from Podscribe. The tool focuses on live airchecks at time of episode publishing and incredibly detailed transcription checks to make sure every scripted point, promo code, or URL was implemented correctly.
August 17, 2021:
June 17, 2021:
December 29, 2020:
December 18, 2020:
December 10, 2020:

Thank you to Podscribe, the only transcript service designed for podcasters, for becoming our latest supporter. They now also offer critical intelligence for advertisers, we notice in Sounds Profitable. We're grateful to you for your support.

October 29, 2020:
June 22, 2020:
October 17, 2019:
    AdsWizz, a digital audio advertising technology company, has launched PodScribe, a contextual ad-targeting solution for podcasts. Working with ComScore, the tool uses "advanced speech-to-text transcription technology to provide insight into podcast content, and enables advertisers to efficiently target by keywords, concepts, topics, and interests within the podcast".

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