Podscribe Launches Revamped Planner to Make Podcast Media Planning Smarter

Podscribe, the leading attribution and analytics platform for audio advertising, has released a major upgrade to its Planner tool, now available in all user dashboards. The new Planner is built to help advertisers, agencies, and publishers discover high-fit shows, estimate campaign reach, and align on strategy—backed by real audience data.

Key capabilities include:

• Net New Reach: Find shows that expand audience exposure.

• Brand Affinity: See which listeners has interacted with your brand within the last month

• Projected Conversions: Forecast shows based projected impact.

• Audience Segment Filters: Target by audience traits like auto-intenders or high earners.

• Customer Look-alikes: See which shows have audiences most closely resembling customers.

• Similar Show Discovery: Explore similar shows by content, audience traits, or listener overlap.

• Save & Share Custom Lists: Build, save, export and share show plans across teams or with partners.

“This update puts actionable data in the hands of buyers and sellers to plan faster and smarter,” said Pete Birsinger, CEO of Podscribe.

Planning is Powerful

As podcast media buying becomes more data-driven, the need for smarter, faster planning tools has never been greater. The new Podscribe Planner gives advertisers, agencies, and publishers the insights they need to reach new audiences, build stronger media plans, and collaborate more effectively. This update is now live in your Podscribe dashboard.