Podscribe Launches Reporting By Creatives, Limited Account Types and Brand Customer Segments

Podscribe, the leading podcast attribution and analytics platform, today announced the launch of three new features designed to help advertisers, agencies, and publishers improve campaign performance, manage teams more effectively, and better understand their audiences. The updates include a new By Creative Report, Limited Account Types, and Brand Customer Segments in Tag Setup.

“These updates were built in direct response to feedback from our users,” said Pete Birsinger, CEO of Podscribe. “As podcast advertising matures, teams need more detailed performance insights and tighter user access controls.”

1. By Creative Reporting
Advertisers can now break down performance by individual creative assets across daily, weekly, or monthly views. This report helps users:

• Compare creatives within a campaign
• Identify top-performing messaging
• Make data-driven decisions on creative strategy

2. Limited Account Types

Larger organizations managing multiple advertisers can now assign team members to only the advertisers they support. This role-based access ensures:

• Users see only relevant dashboards and alerts
• Sensitive advertiser data is protected
• Teams stay focused on the campaigns they own

This feature is especially useful for agencies and publishers with 10+ team members or large client portfolios.

3. Brand Customer Segments in Tag Setup
Powered by TransUnion household-level data, this update reveals which audience segments are most likely to purchase from a brand. Marketers can now:

• See customer segment breakdowns based on real web traffic
• View traits such as income, occupation, parental status, and more
• Jump directly into Podscribe’s Planner to find shows that reach similar audiences