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First look: In podcast advertising, there’s “host reads”, “announcer reads”, and a new tool, “talent reads” - an ad voiced by talent from an existing podcast, but who is not featured in the specific podcast where the ad is inserted. New research released today by Gumball, ART19 and Signal Hill Insights shows that this “talent reads” format is an effective addition to an advertiser’s toolset. The study will be presented at Evolutions tomorrow at 9am, in Platinum F.

58% of Americans haven't listened to a single podcast in the last 30 days. The number is similar in other English-speaking countries, too. So, we welcome back our "Podcast promotion in the wild" section, which aims to share ads for podcasts that are in the real world, where those 58% might see them.

58% of Americans haven't listened to a single podcast in the last 30 days. The number is similar in other English-speaking countries, too. So, we welcome back our "Podcast promotion in the wild" section, which aims to share ads for podcasts that are in the real world, where those 58% might see them.

Even though 86% of Americans know what it is (compared to 83% for podcasting), Twitter is rebranding as X. (If you're still mentioning your Twitter name on your podcast, you're probably best stopping that).

Audioboom has announced a set of new content partnerships, including The Tim Dillon Show (ex Megaphone), Myths and Legends (ex Omny Studio), The Minds of Madness (ex ART19), The Nateland Podcast (ex Omny Studio) and Celebrity Memoir Book Club (ex Buzzsprout).