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Root of Evil launches: Q&A with Tyler Moody

February 13, 2019 · By James Cridland · 2.9 minutes to read

I Am The Night, starring Chris Pine, is a new six-episode TV series now airing on TNT. It’s a dramatised account of the Hodel family’s history, including murder.

Turner Podcast Network has launched a companion podcast, Root of Evil, produced by Cadence13 in partnership with TNT, which talks directly to the Hodel family. It’s written and directed by Emmy® award-winner Zak Levitt, EVP of Documentary Content at Cadence13.

A companion podcast to a big new TV show sounded interesting, so we asked some questions by email to Tyler Moody, the GM and VP of Turner Podcast Network.

There’s no one right way to make a TV show companion podcast. Root of Evil is a ground-breaking eight-part podcast documentary. For the first time, members of the Hodel family will share their 70-year story – in their own words. We think this style of podcast is a good fit for the story and the family. Plus, it gives the podcast standalone value for a listening audience. Also, this week we have Unmasking A Killer coming out with 10 more episodes going deeper into the stories from people appearing in the TV special on HLN.

Engaging fans of a particular show is a good thing. For Turner, being a trusted entity/partner with brands across our linear TV and digital business, we are well-positioned to capitalize on the podcast space. Podcasts provide another way to have a 360-degree relationship with our TV audiences.

I Am The Night on TNT is a major priority for Turner and part of our strategy is to engage with fans at every touchpoint. So, it was important and strategic to find ways to connect with the show outside of linear viewing. This is just another example of how Turner continues to ramp up efforts in the podcast space and how we are addressing digital audio and engaging fans with our new and original content. And what better way than to have the Hodel family share their personal story?

There are two key places to spend money in podcasting– content and technology. Music services have tried to incorporate talk before to varying degrees of success. Spotify has a user base that seems to be open to the on-demand, opt-in experience of listening to podcasts. They saw the value in the opportunity and took it.

Podcasting can deliver a lot of returns to different companies. And IP development is certainly one of the benefits. We know there is a healthy appetite for this kind of audio programming and Turner is well-positioned to capitalize on the space.

We work with Knit simply because our sales and data strategy align, and we’re able to publish and monetize audio across platforms with efficient ad operations.

We will have more original audio podcasts tied to our existing brands and talent. We are also looking to work with outside, independent podcasters to bring them under the Turner umbrella and manage their production, distribution and sales of their podcasts.

Turner Podcast Network is a Podnews gold supporter.


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