Video podcasts are on the rise
The number of open video podcasts are on the rise. In November last year, Podcast Index listed 39,194 video podcasts. As of June this year, Podnews can reveal the number had grown by over a quarter to 50,863. We measured these by looking for enclosure files with the extension
m4v, the three filetypes Apple Podcasts supports. Apple has recently put video podcasts in the spotlight again; Spotify launched its own proprietary video podcasts tool in April (which we can’t measure).
Triton Digital released its US Podcast Ranker for May. The Ben Shapiro Show climbed above Crime Junkie. Stitcher Media remains #1 network. The ranker measures participating publishers only.
Fun fact: the website for the Linux Foundation’s podcast The Untold Stories of Open Source uses a Spotify embedded player, which, um, uses a DRM solution, and makes a certificate call to a Widevine server on load.
A reminder that Sounds Profitable’s research on the people that make podcasts The Creators is presented in a live (free) webinar at 1pm ET today. As a sponsor, we’ve seen the results: some data is surprisingly good news, other data is surprisingly not.
Marianne Sciucco, founder of AlzAuthors, a global community of authors writing about Alzheimer’s and dementia, is the curator for EarBuds Podcast Collective this week, recommending five podcasts about Alzheimer’s and Dementia Caregiving.
Tips and tricks - with RedCircle
- Substack publishes a primer on podcast production, including setting up a recording room and tips for a smooth recording. (Substack doesn’t mention trailers, but we’d recommend recording one of those, too).
- Stephanie Fuccio recommends some Podcasts about Podcasting: including our own.
Podcast News - with Post Script Media
Podcast ads in the wild
Advertising for podcasts help grow the whole medium - so if you’ve spotted any (or responsible for some), just hit reply and send us a nice picture.
Number one for podcasts - Jun 28
- Apple Podcasts: US: The Execution of Bonny Lee Bakley (Wondery) GB: Chatabix (Big Oval Plate)
- Spotify: US: The Joe Rogan Experience (Joe Rogan) GB: The Joe Rogan Experience (Joe Rogan)
Pod Events - with The Creators, from Sounds Profitable
Latest Pod Jobs