Veritonic
Address: 
46 Buell Hill Rd, Killingworth, CT 06419, USA
Unrivaled Audio Research, Brand Lift, & Attribution
Website: www.veritonic.com
Latest news
- Oct 22: Veritonic has enhanced its brand lift tool with additional features.
- Oct 15: Listeners are more connected to a brand when it has a sound identity, according a new report from Veritonic. More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too.
- Aug 8: Veritonic has been selected by European programmatic platform Hawk for audio attribution.
- Aug 7: Veritonic has released a new set of research about shopping and podcasting, called Why Podcast Ads Are Winning Over TikTok, Facebook, & Instagram for Back-to-School and Holiday Deals. 70% of consumers are more inclined to purchase from a podcast ad that offers a discount code, says the research - also, and interesting for those who love attribution software, “46% will make a purchase from a podcast ad using their desktop computer”.
- Jul 12: In the US, consumers say they don’t mind hearing an ad twice in a day; but three times or more is annoying. But, podcast ads work better than billboards, video ads or ads on social media, says Unlocking the Power of Audio Ads, a study from Veritonic.
Data credits: Google Maps, Podnews newsletter