Veritonic
Address: 46 Buell Hill Rd, Killingworth, CT 06419, USA
Unrivaled Audio Research, Brand Lift, & Attribution
Website: www.veritonic.com
Latest news
- Jul 12: In the US, consumers say they don’t mind hearing an ad twice in a day; but three times or more is annoying. But, podcast ads work better than billboards, video ads or ads on social media, says Unlocking the Power of Audio Ads, a study from Veritonic.
- Jun 27: Veritonic has added benchmarks to its brand-lift measurement tool. The feature adds helpful context when showing how campaigns are performing.
- May 22: Veritonic has launched cross-podcast measurement, allowing brands to understand the level of distinct, or overlapping, listening to shows, improving efficiency.
- Apr 30: Making a branded podcast? How about... using that branded podcast as on-hold audio? How Audio Turns Waiting Time into Brand-Building Opportunities, is a new study released today by Veritonic. 40% of consumers would quite like to hear about interesting new podcasts while they’re on hold...
- Apr 23: Veritonic has inked a deal with AppsFlyer, to allow the company access to real-time data on in-app conversion actions across mobile devices.
Data credits: Google Maps, Podnews newsletter