True Native Media Elevates Podcast Monetization with PodRamp and PodPremium: A Tiered Strategy for Scalable Growth

True Native Media, a leading podcast representation firm dedicated to connecting podcasters with advertisers to create impactful and engaging partnerships, today announced the launch of PodRamp, a dynamic new offering designed to equip rising podcast creators with sophisticated monetization tools earlier in their journey. Paired with the firm’s flagship PodPremium service, this tiered strategy provides a clearly defined growth path for shows at every stage, from emerging talent to established, high-reach programs.

As the podcast industry continues its rapid expansion, True Native Media is strengthening its portfolio of services to meet overwhelming demand from advertisers eager to engage highly targeted audiences and from creators ready to professionalize their revenue streams.

“In recent years, we’ve seen a surge in exceptional shows that are on the cusp of large-scale success but may not yet meet traditional thresholds for exclusive representation,” said Heather Osgood, Founder and CEO of True Native Media.

“With PodRamp and PodPremium, we’re able to meet creators where they are, helping them monetize sustainably, grow strategically, and ultimately unlock the full potential of their audiences.”

PodRamp: Monetization Support for Emerging Podcasts

PodRamp is tailored to help smaller shows accelerate their growth with a streamlined monetization structure and hands-on support. Participating creators receive:

• Full-Service Programmatic Ad Management: Seamless monetization of available inventory, managed by True Native Media’s experienced team.
• Hosting Coverage: Elimination of hosting costs, reducing barriers to scale.
• Internal Promotion: Increased visibility within the network and among advertisers.
• Clear Graduation Path: As shows grow, they can transition into PodPremium.

PodPremium: High-Touch Representation for Leading Shows

While PodRamp expands the ways True Native Media supports up-and-coming creators, PodPremium remains the firm’s cornerstone offering. This exclusive tier is designed for larger, established podcasts seeking:

• Premium Host-Read Ad Campaigns: Custom integrations that deliver authentic messaging and strong results.
• Strategic Representation: Personalized counsel to maximize revenue and audience impact.
• Custom Brand Partnerships: Deeper collaborations with advertisers eager to align with trusted voices.
• Minimum Guarantees: Flexible options for qualifying shows seeking stability alongside growth.

“PodRamp and PodPremium aren’t just standalone services; they represent a progression,” Osgood added.

“From a creator’s first programmatic ad to their first six-figure brand deal, our goal is to build lasting success for both podcasts and advertisers.”