Now, Golden Mike Awards for podcasts

• The “Golden Mike Awards” for broadcast radio and TV news have opened the awards program to independent podcast producers from around the US. One of the most prestigious and difficult to win awards, you’ve from Sep 1 to Oct 3 to enter.

• AdLarge, the fwd. network, and NumberEight have partnered to produce what they dub “privacy-first audience targeting”. The tool uses AI to “leverage anonymized first-party listening signals and rich content metadata to match brands with high-value audiences”.

• In Australia, SBS has opened its new podcast pitching call, looking for podcast ideas that inform, educate and entertain all Australians, and in doing so, reflect Australia’s multicultural society. Podcasts are in English and other languages.

• PodMatch has become the latest Podnews gold supporter. PodMatch automatically matches ideal podcast hosts and guests - and is one of a number of companies, and people, that pay for Podnews for everyone: we don’t put anything behind a paywall or offer anything special to our supporters other than our grateful thanks. (Nor does it affect our coverage of them). Here’s where you can become a supporter, and here’s more information about how else to support us. Thank you to Alex Sanfilippo and the rest of the team.

• Producing a financial podcast can be hard - since everyone’s financial situation is different. Your Money Line has launched a personalised podcast, tailored to each listener. There’s a sample here - the audio is within the company’s existing app.

• True Native Media has announced a new partnership with independent podcast collective Multitude. Multitude will add seven shows to the agency’s roster.

• How fast do you get paid for the ads that appear in your podcast? How about - the same day? That’s the promise of a new partnership between Ossa and Breakr Pay, allowing networks and creators to be paid on net-zero terms. Breakr is already used by record and events companies.

• In New York, Gotham Production Studios is eight years old, and is celebrating with a new logo, and a partnership with Podyx, a scheduling platform for podcast studios.

• “The ZOE Podcast touches 40% of their sales each week”. The show reaches 3.5 million people every month, we’re told. Some marketing insights are here, in a Substack from Callum McDonnell - including the interesting insight that newsletters really work well with the Apple Podcasts charts (since you can get lots of people at the same time to subscribe to a new show).

• Further reading:

  • Podcasting’s real crossroads isn’t corporate vs indie. It’s whether we can create a space that makes room for everyone. (Jonathan Baillie Strong)
  • “The fall of the industry has been so vertiginous that it’s been hard to fully comprehend its decline” - Who killed the narrative podcast? (Rolling Stone)
  • “If you can’t define it, you can’t measure it, you can’t monetize it.” - a look at if SiriusXM will make billions from podcasts in the New York Times (gift link)

• New launches:

  • Zen Stream - a smart-clip generator with a few neat tricks - it automatically mutes words that might demonetise you, and can be set to blur faces, too.
  • Nest Pod, a “100% private and free podcast manager”. An interestingly different way of thinking about a podcast player.
  • Cast Clip - “Making clips from podcasts is tedious and annoying, so I made Cast Clip. Now you can make up to 10 podcast clips in just 15 minutes or less”

The Tech Stuff - with RSS.com

• RSS.com has added chapter support for Spotify, which uses the Podlove simple chapter specification. The company also has added support for the funding tag to allow you to change the message on your funding wording.

• A neat thing on the RSS.com booth at Podcast Movement that we didn’t take a picture of: a live watch of new RSS.com hosted podcasts, via PodPing. We hope Alberto publishes that code somewhere!

• Looking for nice badges of all the decent podcast players out there? Nathan Gathright’s big list of podcast badges is now part of Podlink, so it has a new home and a tidy-up.

• In the Podcasting 2.0 podcast this week, Adam Curry talks about his experience at Podcast Movement, and his advice: just keep publishing.

  • Adam and Dave also welcome John Spurlock as guest. We learn that OP3 is now more resilient; and that he’s working on an app with some special secret sauce.

• Just as podcasting starts talking about HLS as a way to deliver audio and video, here comes MoQ , Media over QUIC.

Tips and tricks - with Patreon

• Dave Jackson posts Stop wasting your time - and other lessons from Podcast Movement
• Rachel Corbett highlights How to save time by using AI in your podcast

Podcast News - with Airwave

With Airwave: In the Test Kitchen - an interview-based video podcast that celebrates the joy of food, cooking, and what happens behind the scenes at America’s Test Kitchen. Each episode is a mix of expert insights, personal anecdotes, and lively discussions with guests from the culinary world and beyond.

The Podnews Weekly Review this week comes from the show floor of Podcast Movement, as we discuss what happened at the event and the rest of the week’s news.

Money. It’s a problem, and a massive headache for (almost) all of us. Man vs Mind has today launched a new series revealing the everyday stress men face with money, how it impacts every aspect of our lives, and offers advice on how we can reframe our relationship with money.

They Were Here is a new true crime podcast uncovering the disappearances and suspicious deaths of LGBTQ+ people across the U.S. Through intimate interviews with loved ones and community members, the series investigates unsolved cases too often ignored, raising urgent questions of accountability, erasure, and the right to be remembered.

Podcast Promotion in the wild

Arielle Nissenblatt took part in the pickleball party at Podcast Movement, and “of course had to keep my game up”, she writes. And, of course, what did she see at a pickleball court/field in Brooklyn? This sticker for the FPL USA Press Play podcast, of course…

Great marketing, though there’s no actual explanation of what this is about - as someone unaffected by the sports virus, your Editor has spent too long on internet searches. The “P” doesn’t stand for “pickleball” at all - in fact, this podcast looks like something about the Fantasy Premier League; even the episodes use jargon like GW2 (it’s game week 2, it appears) and discussions of “LIV, MCI and CHE” - Liverpool? Chelsea? Is the middle one Manchester City? No mention of soccer; no mention of the team names; it seems an exercise in obscurity. Perhaps they don’t want anyone to listen. 🤷

Podcasting will grow more if we market it more. Seen a podcast being promoted somewhere in the wild - other than on a podcast? Let us know by hitting reply.