Podcast Advertising Enters a New Era

Host-read podcast advertising continues to outperform traditional formats in trust and engagement. Now, with the right financial infrastructure, the industry can finally scale at the pace of its creativity.

Today, Ossa announces a partnership with Breakr Pay, the payments and underwriting platform for the creator economy. The integration delivers a single financial backbone for podcast advertising—giving advertisers and networks the ability to fund campaigns instantly and expand with unprecedented efficiency.

With Breakr Pay embedded into Ossa, podcast networks and advertisers can now:

• Access instant campaign funding, ensuring creators and networks receive same-day payments without long delays
• Consolidate multiple vendors into one patented wallet and escrow system, simplifying reconciliation and unlocking new opportunities for growth and acquisition
• Run cross-agency, cross-network campaigns seamlessly, combining Ossa’s booking and tracking rails with Breakr’s embedded finance
• Pay both networks and creators on net-0 terms, delivering effectively same-day payouts

“The future of podcasting belongs to creators and networks that can move fast,” said Marla Isackson, Founder of Ossa. “With Breakr Pay, instant access to capital means creators can reinvest in their shows, networks can scale their rosters, and advertisers can fund campaigns with the same ease and transparency they’d expect from a single vendor.”

Breakr Pay already powers creator payments at scale for major institutions including Universal Music Group, Sony, and Live Nation Urban, delivering net-0 terms and same-day payouts for creator-led operations. By embedding Breakr into Ossa, advertisers and agencies can now support networks and creators alike without friction or delay.

“Everyone wants scale—but scale requires infrastructure that moves at the speed of culture,” said Tony Brown, Co-CEO of Breakr. “This partnership means advertisers no longer have to manage fragmented payments across dozens of networks or hundreds of creators. With Ossa and Breakr, they can underwrite campaigns in one click, across multiple networks, and know creators are paid instantly. It’s the new operating system for podcast monetization.”

The partnership marks a turning point in podcast advertising and reflects a broader shift across the creator economy: embedded fintech is becoming the backbone of media platforms, enabling advertisers to deploy capital at scale while networks and creators operate with speed, transparency, and confidence.