AdLarge, the fwd. network, and NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers

Advertisers can now connect with audiences more precisely and privately than ever before. AdLarge, a leader in audio advertising, and its female-first content platform, the fwd. network, have partnered with NumberEight, a privacy-first audience intelligence company, to deliver scalable, performance-driven campaigns without relying on cookies or IDs.

At the core of the partnership is NumberEight’s AI-powered technology, which leverages anonymized first-party listening signals and rich content metadata to match brands with high-value audiences. The integration enhances AdLarge’s fwd+ and AMP products, giving advertisers smarter ways to align messaging with listener behavior, context, and intent, all in a privacy-safe environment.

“AdLarge has always been committed to delivering measurable results for advertisers while elevating impactful content,” said Cathy Csukas, CEO of AdLarge and the fwd. network. “With NumberEight, we can now offer targeting that’s not only precise and effective, but also aligned with the values and voices that matter most.”

“This partnership is about simplifying precision,” added Robin Sloan, EVP, Audio Sales at AdLarge. “We’re moving beyond broad content categories to focus on actual listeners, giving advertisers the ability to reach the right people, across a portfolio that already spans 200M monthly uniques.”

“With AdLarge and the fwd. network, we’re combining scale with intelligence,” said Emma Raz, Director of Commercial at NumberEight. “It’s about helping brands connect meaningfully in the moments that matter - while also respecting listener privacy.”

Key Benefits for Advertisers:

• Precision at Scale: Engage audiences based on what they actually care about.
• Incremental reach: Activate the long tail of podcasts, not just the biggest hits, so you can engage listeners you would have missed before.
• Performance-Driven: Optimize host-read and dynamic ads across demos, geos, and interests.
• Privacy-First: Relevant messaging without cookies or IDs.
• Expanded Access: Curated sponsorships across AdLarge and the fwd.network’s premium portfolio.

“This is a powerful layer of intelligence for our fwd+ and AMP products,” noted Ilwira Marciszek, EVP, Revenue Operations. “It strengthens the performance we deliver for advertisers while ensuring compliance with global privacy standards.”

With this collaboration, AdLarge, the fwd.network, and NumberEight are setting a new standard for how advertisers connect with audiences, bringing together performance, privacy, and scale to maximize ROI.

For more information, visit: adlarge.com | thefwd.network | numbereight.ai