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The Australian ABC adds shows to Spotify

The Australian ABC adds shows to Spotify

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This article is at least a year old

  • Australia’s largest podcaster, the ABC, is to put 23 of its most popular podcasts onto Spotify in a six-month trial, after placing Coronacast on the platform earlier this year. The ABC’s Cath Dwyer told Podnews: “It’s a big opportunity for the ABC, and we’re really excited to reach audiences that might not find us on other platforms.” On Spotify, some shows will carry advertising, like YouTube and other platforms; revenues will help fund content making, and shows continue to be ad-free in the ABC’s own apps. In total, the broadcaster, which is government funded, has more than 175 shows.

  • On Monday, the total number of podcasts in Apple Podcasts hit 1.6m, according to MyPodcastReviews. In October, 97,181 podcasts were added, and 13,860 removed, from Apple’s directory.

  • As Spotify apparently investigates podcast subscriptions, Luminary is moving in to their home country - it’s now available in Sweden, as well as Denmark, Norway and Finland, for 99kr or €9.99 a month. Sweden is one of the top five countries for podcast listening, according to research.

Spotify’s purchase of Megaphone

We asked you what you thought:

  • “I think we need to take a step back and really understand how many podcasts are actually accepting advertising. It isn’t a large number; but it will probably start to climb with new technology being implemented and used effectively. From the PM Virtual sessions hosted by networks and ad agencies in the monetization track, it sounded like they realize how this medium works best, for their clients and the listeners. There can be a happy marriage between the technology and effective advertising/marketing. We may just see some rough patches as we move forward.” - Brett Johnson, Circle270Media

  • “My favourite thing about podcasting is that it is so decentralised and accessible. If Spotify, making all these purchases, is going to increase innovation while maintaining the accessibility of podcasting, count me in. But if they are trying to control the ecosystem, then I reckon it’s bad news. Podcasting is for everyone and I hope it stays that way.” - Alex Williamns

  • “For companies that have a hard time to break even it is very enticing to take the money and run, since monetization of this market is not a given. Scalability is still an issue because people seem to prefer own-language productions - which is different from the huge video on demand market that is focused on English for most of the world outside Asia. It’s not yet clear if this is good news or bad news, all the more because what might be good for podcast creators might be terrible for podcast investors and vice versa.” - A secret Podnews reader

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