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Luminary expands service to the Nordic region


Luminary, a subscription podcast network, announced today that it is expanding service to four new countries, bringing its original content to Sweden, Norway, Denmark, and Finland listeners for the first time. This move will substantially grow the number of international locations where Luminary is offered (currently CA, UK, AU, SA, IE, and NZ) and expand its reach to 27 million residents in the Nordic region.

“We are proud to offer Luminary’s original content from our talented creators to the Nordics, where podcast listenership continues to rapidly grow and ranks among the highest in the world,” said Luminary CEO Simon Sutton.

The Nordic region is among the top 15 countries of podcast consumers according to Reuters Digital News Report -- 35% of Sweden residents listen to podcasts (ranked #4 and tied with the U.S.), as do 31% of residents in Norway, 26% in Finland, and 24% in Denmark. According to Forbes, Sweden actually has more podcast listeners per capita than the U.S., and The Digital News Report indicates that more than 50% of Sweden residents under the age of 35 have listened to a podcast monthly.

Since launching in April 2019, Luminary’s podcast content has had a strong positive reaction from critics and listeners, as Luminary creators were honored with 2019 Podcast of the Year Awards from AdWeek and named in 2019 “best podcasts” and “best podcast episodes” lists by The Atlantic, Time, The New Yorker, The Guardian, Marie Claire, IndieWire, O The Oprah Magazine, Esquire, Vulture, The AV Club and Good Housekeeping.

These moves are part of Luminary’s continued growth and evolution in the dynamic podcast market, where in the United States, 90 million Americans have listened to a podcast in the last 30 days according to Edison Research and Triton Digital.

About Luminary

Luminary is a subscription podcast network with an award-winning lineup of original shows you won’t find anywhere else. Subscribers enjoy unlimited access to the full collection of Luminary Original Podcasts, featuring celebrated creators, diverse voices, and important stories told through a new lens. You can find Luminary’s original content via the Luminary app, available on iOS, Android, and web.

Luminary was founded by Matt Sacks in 2018 with backing from NEA, a global venture capital fund with $20 billion in assets under management. Driven by a shared love for podcasts, Luminary is elevating the podcasting experience for both listeners and creators. The Luminary app is available on iOS, Android, and web.

Luminary offers all listeners a seven-day free trial. After the free trial, the monthly subscription price is $4.99 for U.S. subscribers, and the annual price is $34.99, or about $2.99 per month. Luminary Premium is also available for international listeners with a seven-day free trial, including in Canada (Monthly: CA$4.99/mo, Annual: CA$34.99), U.K (Monthly: £3.99/mo, Annual: £28.99), Australia (Monthly: AU$5.99/mo, Annual: AU$34.99), Ireland (Monthly: €4.99/mo, Annual: €34.99), South Africa (Monthly: R34.99/mo, Annual:R249.99), New Zealand (Monthly: NZ$7.99/mo, Annual: NZ$58.99), Sweden (Monthly: 99kr/mo, Annual: 349kr), Norway (Monthly: 99kr/mo, Annual: 349kr), Denmark (Monthly: 99kr/mo, Annual: 349kr), and Finland (Monthly: €9.99/mo, Annual: €34.99).

For more information, visit or follow @hearluminary


This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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