Nielsen
Audience is everything
Website: www.nielsen.com
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future.
Latest news
- Sep 30: Rejoice! Podscribe is now SOC 2 Type II compliant. (It’s a data security standard). The company has also announced a partnership with Nielsen for geographic market area data, and podcasts now have a “country of origin” in the dashboard.
- Aug 19: In the US, Nielsen released its Podcasting Today report. It reveals that podcasts represent about one-fifth (19%) of daily ad-supported audio listening time, which is second only to radio. And, listeners aged 18-34 spend 32% of their daily ad-supported audio time with podcasts.
- Aug 14: Podcasting has a smaller share of listening with Black Americans than the general US market, according to new data from Nielsen’s Audio Today 2025 report, quoting Edison Research’s Share of Ear. (You might remember that The Black Podcast Listener Report, last published in Feb 2023, suggested the number of Black Americans listening each month was higher than the general population; however, they don’t listen as often, hence these two slightly contradictory numbers). (Edison Research and Nielsen will be at Podcast Movement).
- Aug 8: Nielsen launched Nielsen Podcast Fusion, a new dataset powered by Edison Research. It integrates Edison Podcast Metrics into Nielsen’s widely used media planning tool, Nielsen Media Impact (NMI). NPR and Ocean Media are among the charter subscribers at launch.
- Jul 31: Nielsen released The Record: Q2 US audio listening trends. Podcasting accounts for 19% of all ad-supported audio listened-to every day. For 18-34 years-olds, podcasts account for almost a third of all time listening to ad-supported audio .
Data credits: Podnews newsletter