Nielsen
Audience is everything
Website: www.nielsen.com
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future.
Latest news
- Jul 29: How does this compare? Podcasts are just 6% of all audio in the UK, according to RAJAR's MIDAS study; 8.9% of ad-supported audio in Australia, says GfK; but 20% of ad-supported audio in the US, says Edison Research's Share of Ear.
- Jul 17: Audio remains the bedrock of podcasting, says a new report from Nielsen. 90% of monthly podcast consumers choose to listen, the data suggests, and most of podcast consumption is still audio, by a large margin. It quotes Edison Research's Share of Ear for Q1, which sys that 20% of time spent with ad-supported audio is podcasting: radio is more than three-times larger.
- Jun 3: Nielsen published The Record: Q1 U.S. audio listening trends. Podcasts are getting 20% of all time with ad-supported audio in the US; larger than ad-supported streaming music, which gets just 16%.
- Apr 29: Nielsen names measurement expert Julie DeTraglia Head of Content and Strategic Insights - DeTraglia Previously Held Leadership Positions with Nielsen Clients Netflix, Amazon, Disney, Hulu and NBCU PRESS RELEASE
- Apr 28: Nielsen is to use Triton Digital's Podcast Metrics Demos+ data for Nielsen's cross-media planning tool, Nielsen Media Impact. The company integrated data from Edison Research in August.
Data credits: Podnews newsletter