Industry Expert and Former Ad Sales Leader for Netflix, Snap, Hulu and NBCU to Oversee Client Relations at Nielsen

Nielsen, a global leader in audience measurement and marketing intelligence, today announced advertising industry pioneer Peter Naylor as its first Chief Client Officer. In this role, Naylor will serve as a critical partner for Nielsen’s clients, including advertisers and publishers across traditional and digital channels. Naylor will ensure the measurement company is meeting the needs of a wide array of clients, while working with Nielsen’s sales, product and research teams to help partners enhance their businesses. He will report directly to Karthik Rao, CEO of Nielsen.

“The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world,” said Rao. “Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want - and need - as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”

“Nielsen’s partners represent the very best of advertising and media. I am thrilled to be in a position to support them and the markets we serve during this dynamic time in media,” said Naylor. “As a Nielsen customer for over 20 years, I will tap into my experience to help clients find even more success with Nielsen data, while also sharing partners’ needs to develop even better world class products at Nielsen."

Naylor is a seasoned ad sales leader who has worked at some of the biggest media companies in the world. As Netflix’s first-ever VP of Global Advertising Sales at Netflix, he built their first sales, research, and creative services teams from the ground up. He also led sales for the Americas at Snap Inc., where helped drive revenue by 50 percent during his tenure. As SVP of Advertising Sales at Hulu, Naylor worked with the market to establish ad-supported streaming ad models and practices that are now standard today. He’s always played an active leadership role in the ad industry, serving on the Boards of the IAB (Chairman in 2012), the IRTS and She Runs it Foundation, among others.

Nielsen is an essential marketing intelligence provider powering every piece of media workflows and execution, from planning and measurement to tangible outcomes. It’s also the leader in audience measurement, trusted by clients across all of TV, radio, podcasting and advertising. Nielsen’s ratings and rankings – for linear TV, the Nielsen Streaming Top 10 and The Gauge – are the trusted sources of truth for the industry. Nielsen’s innovative Big Data + Panel measurement was used as currency during the most recent Upfront. The new measurement fuels planning in the Nielsen ecosystem and partners’ systems, enabling cross-platform advanced audiences at scale. It is also the trusted source of truth for all TV ratings press claims as of September 1, 2025.