New data shows Spotify’s global dominance

• Data shows Spotify is dominant outside of the US and UK, according to analysis presented this morning at The Podcast Show in London. The numbers from OP3 also suggests that the UK uses the most non-Apple/Spotify apps; and that Spotify has significant usage on iOS.

  • The data was produced by Podnews and presented by its Editor, James Cridland, who also warned in his opening keynote that Spotify’s withdrawal from the IAB was concerning for the industry; that the BBC appears to now be fighting against the open podcast ecosystem it helped to establish; and that Podcasting 2.0 offers the industry a significant opportunity.

• Spotify has released its latest Global Podcast Trends Tour report, looking at the latest trends in podcasting. Among the findings:

  • 63% of people asked said they trust their favorite podcast host more than their favorite social media influencer.
  • Globally, average daily streams of video podcasts are up 39% on Spotify.

• Simplecast is now “Simplecast by AdsWizz”, integrating AdsWizz monetisation with podcast hosting. The company has launched a new Simplecast Professional Tier which combines the two.

• A new production company has been launched in Los Angeles. Sound Picture is launched by Justin McGoldrick, with the aim of adapting audio work into a visual medium.

• Veritonic has launched cross-podcast measurement, allowing brands to understand the level of distinct, or overlapping, listening to shows, improving efficiency.

• Who is The Business Podcast Listener? Signal Hill Insights suggests they’re more diverse, keen to “learn something new”, and are much more likely to listen to tech podcasts.

• Western Sound is to host three seminars next month. Hosted by Kelly McEvers, Jad Abumrad and Avery Trufelman, the seminars are geared toward podcast producers and anyone working in a creative field. Podnews readers can use discount code PODN15 to save 15%.

• Caloroga Shark Media has reached 5mn downloads across its slate.

• In New Zealand, Stuff Group has launched its first paid podcast subscription for The Lost Boy, a true crime show. The company is using Supporting Cast.

Tips and tricks - with Ausha Pro 🚀

• Ausha suggests: Explore a curated list of 15 podcast agencies that will help you grow your show

• Ausha suggests: Access Ausha’s Agencies Directory to find specialized podcasting partners.

Podcast News - with Airwave

With Airwave: Culture Kids Podcast’s Kristen Hwang says: “Joining Airwave has been a wonderful experience; not only did we witness significant growth, but the support from the team has been invaluable. What sets Airwave apart from other networks is their commitment to high-quality content that makes a positive impact, and our show takes great pride in being a part of it.”

Unearthed - Nature needs us is new today from Royal Botanic Gardens, Kew. Kew’s experts and partners discuss their groundbreaking research in developing sustainable solutions to protect our biodiversity and fight climate change. It’s produced by Fresh Air Productions.

What’s Wrong with Democracy? is a new show from Tortoise, looking at where democracy needs to have a rethink. The show will also spell out what’s right with democracy, and says the host Ben Ansell, will have a sharp, entertaining and practical debate about how to protect and rebuild our body politic.

A new season of Slow Burn starts today. The podcast looks at the Briggs Initiative, a plan that in 1978 would ban gays and lesbians from working in public schools—and fuel a growing backlash against LGBTQ+ people in all corners of American life. It’s hosted by Christina Cauterucci, a Slate writer and host of Slate’s Outward podcast.