Signal Hill Insights
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Together, we’re re-defining audio research
Website: signalhillinsights.com
Latest news
- Apr 24: 86% of branded podcasts increase a brand’s affinity with their listeners, says new data from Signal Hill Insights. Branded podcasts also help with brand recall. The 2024 Branded Podcasts Benchmark Report is released today.
- Feb 13: Half of weekly podcast consumers follow a podcast host on social media, according to a new report from Signal Hill Insights and Cumulus Media.
- Jan 17: What do you call a jail cell for podcasters? A Square Space! Podcast listeners want funny and entertaining ads - but mostly just hear boring ads about features, says Signal Hill Insights and Westwood One, in a new study released yesterday.
- Jan 5: Video podcasts aren’t replacing audio-only ones - just adding a new option. Signal Hill Insights looks back at its research in 2023 to spot potential game changers for the industry.
- Dec 14, 2023: Almost 47% of people who watch video podcasts in the US say they have watched The Joe Rogan Experience in the last month. Only 29% consume the show on Spotify, though, with 71% saying they watch the show on YouTube. A new study called Sound You Can See, released by Signal Hill Insights and Sounds Profitable, also claims audiences differentiate “podcasts” from other content, and that YouTube podcast consumers hate YouTube’s ads.
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