Signal Hill Insights
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22 Marowyne Dr, North York, ON M2J 2A4, Canada
Together, we’re re-defining audio research
Website: signalhillinsights.com
Latest news
- Oct 16: Further reading: The Wall Street Journal asks students about podcasts, and whether they are now a better source of news than the traditional media ... Nick Quah asks “So What Was Marc Maron’s Podcast All About in the End?” ... everyone’s favourite fan of AI, Inception Point AI’s Jeanine Wright speaks with CNN’s Richard Quest. (“We’ve taken a lot of steps internally to mitigate the risk of hallucination down to nearly zero”) ... YouTube writes up the experience of the podcast Giggly Squad on the platform ... and Signal Hill Insights posts a write-up of the Advertising Week NY “podcasting zone”.
- Oct 2: Meanwhile, at Advertising Week NYC next week, Paul Riismandel from Signal Hill Insights will be speaking, revealing whether podcasts really influence voters, as we move into a year with mid-terms in the US.
- Sep 18: In Canada, monthly podcast listening has grown 19% year-on-year, and now 46% of all Canadians listen every month. That data is newly released from Signal Hill Insights, just in time for PodSummit YYC in Calgary, which kicks off tomorrow.
- Jul 9: Triton Digital released its 2025 Canadian Podcast Report. The survey, including data from Signal Hill Insights, claims that monthly reach has hit 39% in the country - up 3%, but a very different number to the 50%+ figures reported by Edison Research in a number of other countries.
- Jun 17: Audio remains the primary mode of podcast consumption despite growing video options, says a new study from Cumulus Media and Signal Hill Insights.
Data credits: Google Maps, Podnews newsletter