Reuters Audio launches with half a million audio clips

• News provider Reuters has unveiled two new audio services: Reuters Audio, a rights-cleared real-time and archive audio clips service with almost half a million audio clips now available for use in podcasts; and Reuters Ready Audio, a curated package of news stories voiced by Reuters journalists. Both are available by subscription at Reuters Connect - and individual clips may be available for purchase later, the company tells Podnews. You can hear some examples of the audio clips in our podcast today.

  
  Aug 25 2023: This broken link now points to the Internet Archive.

• The Reuters Institute and the University of Oxford have released their Digital News Report. It says that 31% access a podcast monthly (across twenty countries), up from 29% a year ago. The research also shows that Spotify is more popular (by total audience) than Apple Podcasts in many countries, including the US, Australia, and not entirely unsurprisingly, Sweden - Spotify’s home country.

• iTunes U, the educational service from Apple, is to close by the end of the year. Content producers are being recommended to use Apple Podcasts, where appropriate.

• RADIO·COM says it’s the fastest-growing digital audio platform in the US. In comparison to May 2019, it’s grown by 6m users.

• ART19 has announced an inventory management and forecasting platform.

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• Parisian podcast publisher Engle, which makes shows in French and English, has partnered with Megaphone for distribution and monetisation.

• Is this going to be a record month for new podcasts? MyPodcastReviews was claiming 75,686 new podcasts in Apple Podcasts at the end of June 15. Last month we got 96,000 new shows; but we’re mathematically on track to beat 150,000…

Changing times, changing consumption

• During the coronavirus pandemic, podcasting’s “share of ear” - the amount of listening to podcasting vs everything else - jumped by 26%, according to Edison Research. They also noted that the share of at-home listening for all audio increased by 44%.

• Lindsay Graham from podcast maker Airship tells us that he saw record downloads in May. American Scandal saw a 71% increase in listenership in May over April.

Tips and tricks

• Hall of Famer, School of PodCasting and Libsyn support guru Dave Jackson has a new book out soon - Profit from your Podcast: Proven Strategies to Turn Listeners into a Livelihood. It’s released on Jul 27.
• Should you launch your podcast with multiple episodes? (Rachel Corbett thinks not)

Podcast News - with The Jordan Harbinger Show

On The Jordan Harbinger Show Benjamin Hardy is an organisational psychologist, who thinks personality tests like Myers Briggs is inaccurate and potentially dangerous - and how to work on the future you. Listen now

Servant of Pod with Nick Quah launches today, from the editor of US weekly podcast newsletter, HotPod. It’s a “weekly deep dive into the evolving world of podcasts”.

Oxford Road Presents: Media’s New Deal interviews Nick Quah (see above). Quah talks about his concerns of power and capitalisation in the podcast space, and ad space trends. We also learn he listens to all podcasts at 1.2x.

In Podcasting Essentials, Ralph van Dijk of Eardrum, an audio creative agency, talks about the creative use of sound, and how it can influence the emotion of your listener.

A correction from yesterday - Stadio, incorporated into Ringer FC's feed, will be exclusive to Spotify, from July 6.

Google Podcasts’ “subscribe” links occasionally change, if the system finds a better RSS feed to use - and that can break your existing links. The Urbanista 2.0 podcast’s website, over here - a mental health podcast in Portuguese, focusing on a more meaningful life - has a brilliantly clever and simple idea for linking to Google Podcasts… link to a search instead. Allow us to steal that (we messed something up with our feed the other day, so our normal link doesn’t currently work).
Aug 25 2023: This broken link now points to the Internet Archive.

The Creative Cuppa chats with people working in the creative industries. This week’s episode has Podnews’s Editor, James Cridland about how he got started in the radio world in 1989.