Podcast ads: 'highest level of engagement yet'
This article is at least a year old
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iHeartPodcast Network Australia and Podsights have published their podcast advertising Benchmark Report for 2021. Conversion rate is 62% higher on iHeartPodcast Network Australia than the global average from Podsights, the data claims; and global data shows podcast ads are showing their highest engagement figures yet.
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PodMatch now pays podcast hosts when they release episodes. Podcast hosts will now earn money when releasing new episodes interviewing a guest via the service. (It’s either $6 or $39 per month to join PodMatch as a host).
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PodInbox, a way of getting voicemails and donations from your fans, has launched a 'free’ plan, without a monthly subscription. You’ll be charged 5% of any donations.
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Podcast promotion company Podspike is giving podcasters the opportunity to appear in the PodLP podcast app, and appear on half a million smartphones across India and Africa.
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CrimeCon is launching their Inaugural CLUE Awards, including two awards specifically for podcasts.
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The Women’s Podcast Festival returns to London on Jun 18. The programme will include live shows, networking, pitching and parties that celebrate the best in women’s podcasting.
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German podcast hosting company Podigee has launched a dynamic ad server. It’s rolling out to all their customers over the next few months.
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Jeff Ostroff’s Looking Forward is now available in Nigeria, using MTN’s AudApp. You’ll now find Podnews there too; we’ve listed more details in our big list of podcast directories.
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There’s a new podcast production company in Bristol, in the South West of the UK. Music promotion organisation The Famous Company has launched Digital Bulls.
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Maple Media’s PlayerFM and Breaker suffered server issues. Meanwhile on Spotify, Joe Rogan’s podcast has mysteriously disappeared twice; we suspect it’s just a glitch.
Podcast News - with Quill
Companies mentioned above:
Breaker