Audacy’s ‘onerous’ podcast advertising agreement with APM
This article is at least a year old
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Last week, Audacy’s financial results included note of “an early exit to an onerous podcast ad representation contract”. They didn’t say who at the time; The Verge reports it is this agreement with APM. The final para of the press release: “UTA brokered the deal on behalf of American Public Media.”
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Fiction podcasters highlighted their efforts to unionise outside Amazon’s offices in New York, NY. The WGA Audio Alliance wants Amazon to enter into negotiations with podcast writers.
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Bad news: YouTube’s Kai Chuk is no longer answering questions at Podcast Movement (Wed, 2.30pm, Aurora C). Good news: his place will be taken by the Product Lead Podcasting at Google, Steve McLendon. A former co-founder of 60dB, he’s been involved in the launch of podcasts on YouTube, but also looks after Google Podcasts - so knows a thing or two about the whole space. We hope to be there (if we can squeeze in) - the session’s sponsored by Ausha.
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In the UK, the Audio Production Awards has announced a Pay What You Can scheme. The scheme is sponsored by Amazon Music and Wondery.
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Bandrew Scott has published his annual YouTube podcast earnings from Bandrew Says. We learn that YouTube Premium users contribute 30% more to creators over a year than ads.
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Podstash is a new website that lets you turn any link into a short podcast.
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A free ebook, Tools for Podcasting, has been updated in honour of podcasting’s 20th anniversary. It’s written by Jill Olmsted, an Associate Professor at the School of Communication, American University in Washington DC; and is available in both PDF and EPUB formats.
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Further reading: A new start after 60: I came out of my shell when I retired. Now, I’m a podcast star at 67 (The Guardian)
Tips and tricks - with Pod Predictor by Coleman Insights
- Mike Dell and MacKenzie Bennett from Blubrry share Dos and Don’ts for Podcast Show Notes. “Don’t forget SEO”, they suggest.
The Tech Stuff - with RSS․com
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Adam Curry’s Boostagram Ball value4value music podcast has, so far, sent over $1,191 to music artists, he says. We note it’s had 6,249 downloads so far; so that’s $0.18 per download, or an equivalent of $185 CPM.
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Adam would also like someone to build a leaderboard tool for songs played in podcasts.
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Dave Jones highlights the benefit of the
podcast:guid
- a universal ID that follows the podcast, rather than the feed URL. -
Dave Jones has also launched a new API endpoint for the Podcast Index -
/api/1.0/value/byepisodeguid
. It’s not, yet, in the API documentation.
Podcast News - with Airwave
Companies mentioned above:
Airwave
Podcast data for Aug 14
#1 in Apple Podcasts
Scamanda (Lionsgate Sound)
The Rest Is Football (Goalhanger Podcasts)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Rest Is Football (Goalhanger Podcasts)
Over the last week, 187,475 podcasts published at least one new episode (down 2.2%). source