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A bottle of Aperol Spritz being pulled out of a coolbox
YesMore Content

People in marketing are not like consumers

LISTEN · · 3.9 minutes to read
  • Have you heard of an Aperol Spritz? 50% of all consumers haven’t: but almost every marketer knows about the Italian wine-based cocktail. It’s one example, according to new research from Pushkin Industries and iHeartMedia, of marketers increasingly not understanding the consumers they’re trying to reach. The data claims that marketers often chase the ‘shiny and new’ at the expense of reflecting the values and priorities of real consumers.

    Pushkin Industries
    • The data also says that snacks and podcasts are the two hardest things for consumers to give up. The hardest thing for marketers to give up was… online shopping.
  • Podcast Movement has released video and audio recordings from PM23. They’re available to all Plus, Pro, and Virtual ticket holders. Find links in Swapcard.

  • Alitu has launched the Alitu ShowPlanner, an entirely AI-powered tool that auto-generates an entire podcast action plan for free. It also has a podcast name generator and an auto-generated script for the show’s initial trailer.

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