Keeping a consistent sound in how you present your company really is the “hidden gem” of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I’ll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.
This podcast may use dynamic content insertion
Stats: Statistics are produced by Captivate to help Audio Branding to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Captivate is IAB v2 certified.
Dynamic content insertion: Captivate may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Audio Branding may do this for advertising or for other forms of content, like news stories.
Audio Branding is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
© ℗ & © 2021 Audio Branding
Information for podcasters
- Podcast GUID:
- This podcast appears to be missing from iVoox. We list all the podcast directories to be in.
- Link direct to an episode
- See this podcast’s listener numbers, contact details and more at Rephonic
- Validate this podcast’s RSS feed with Livewire or CastFeedValidator
Get a universal link
https://podnews.net/podcast/iq07/listen is a so-called universal link: it will automatically open Google Podcasts on Android phones, Apple Podcasts on iOS devices, or this page. Both Apple Podcasts and the Google Podcasts player are pre-installed on every phone.
A QR code to this URL is a great way to share your podcast. You’ll find a QR code at the top of this page on desktop. It’s particularly ideal for business cards, posters or conventions.
But - you are always better to fully control your own podcast and not rely on any third-party - even us. So, here’s the code to add a universal link to your own website. Copy/paste this HTML into a new file on your website, and link to that instead.
Don’t code? Here are more universal link providers you can use.
Privacy: The player will download audio directly from Captivate if you listen. That shares data (like your IP address or details of your device) with them.
Affiliate links: This page links to Apple Podcasts. We may receive a commission for purchases made via those links.
Cache: This podcast page made . Scheduled for update on .