Serial Productions makes narrative podcasts whose quality and innovation transformed the medium. “Serial” began in 2014 as a spinoff of the public radio show “This American Life.” In 2020, we joined the New York Times Company. Our shows have reached many millions of listeners and have won nearly every major journalism award for audio, including the first-ever Peabody Award given to a podcast.
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This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Simplecast, Podtrac, Spotify Ad Analytics and Chartable to help Serial to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Simplecast, Podtrac and Chartable are IAB v2 certified.
Tracking and attribution: Spotify Ad Analytics and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Serial later visited the website of an advertiser; or they may track that a device that listened to Serial also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Simplecast may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Serial may do this for advertising or for other forms of content, like news stories.
Serial is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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