Podtrac publishes top new podcasts of 2022

• Podtrac published its top 25 new podcasts of 2022 by average downloads per episode. The Trojan Horse Affair, from The New York Times, is #1. It measures participating publishers only.

• Podcast host Ausha has achieved IAB certification. The company was already following the ACPM guidelines, one of the two French podcast audience measurement organisations. Ausha’s press release includes an infographic explaining what an IAB download is.

  • We’ve updated our list of podcast hosting companies.

• Data: Spotify’s Anchor continues to lose market share: it was down to 21.6% of all new podcast episodes in November. However, Spotify’s overall market share remains the same after Megaphone posted the biggest share increase in the top 15 podcast hosts.

  • In other data, Podtrac remains the largest prefix tracking service, having signed iHeart’s Spreaker. Spotify’s Chartable and Podsights are #2. Amazon still runs podcasting: Cloudfront delivered 49.4% of all episodes in November (including ours).
  • Our data shows Anchor is still gaining podcasters, though: 136 podcasters moved to Anchor last month, and the hosting company gained 75 overall. Megaphone gained 78 new shows in our sample.

• Podchaser has launched Podchaser Alerts, which allow users to track podcast episodes for their target keyphrase and receive daily alerts of new mentions. Your first alert is free.

• YouTube has launched a podcast. Like & Describe, YouTube’s first-ever official trends podcast, is of course available on YouTube itself, but also on all podcast platforms. It’s hosted by Captivate.

• After 240,000 votes, the Swedish Golden Podcast Awards has announced its winners for 2022. Podcast of the Year went to war history podcast Krigshistoriepodden; best international podcast of the year, with 15.4% of the vote, was Crime Junkie. There were more than 10,000 nominations.

• iHeart’s podcast payments to Senator Ted Cruz break Senate ethics rules, claims the nonpartisan Campaign Legal Center. He could go to prison if that’s true.

• Bloomberg reports that SiriusXM is to cut staff, after impact from a slow-down in new car sales. NPR is avoiding layoffs after a revenue fall, according to a report from the company, but has implemented a near-freeze on hiring.

• In Australia, the subject of The Teacher’s Pet podcast, Chris Dawson was sentenced to 24 years in prison for murdering his wife Lynette. The 74 year-old will be eligible for parole in 2040.

• Will Arnett is hosting a World Cup live chat on Amazon’s Amp. There’s a podcast version exclusive to Amazon Music.

Moves and hires

• Rob Greenlee is now SVP, Content and Partnerships, at Podbean. A podcast hall of famer, he’d been at Libsyn since 2019.

• Among the jobs we’re currently listing, how’s about Manager, Podcasts for the ABC in Australia?

Tips and tricks - with Blinkist: powerful ideas in fifteen minutes

• Descript has redesigned and relaunched its blog: here, from it, is How to use background music in your podcast

Podcast News - with Campaign Legal Center

In the Podnews Weekly Review this week, Dan Misener talks about the topics that appeared hidden in Apple Podcasts and what he’s done with them; and Australian podcaster Trevor Bell questions our excitement about micropayments with satoshis.

Audience has Sam Sethi from the Podnews Weekly Review on the show - talking about its name change, Elon Musk, and micropayments.

RePod is a new podcast series focusing on the European podcasting industry. The first guest is Joanna Aveillan, who is International Expansion Director at Acast; it’s made by Bulle Media in Brussels, Belgium.

Greenlit was launched in May 2021, but it’s only now that the team have thought about sending us the launch press release, which we think is some kind of record. We deleted it. But, it’s a clever idea - a comedy podcast where comedians learn their life is to be made into a film. Over the course of the episode they ask what the film will be called, who’s in it, and which parts of their life have to be included or excluded. It’s had some big name guests, is presented by Toby Earle and produced by Danny Garlick.

Enter The Webbys. Stand out on a global stage.

Paid content

Since 1996, The Webby Awards has been recognized as the preeminent international honor for Internet excellence. Last year’s Webby Awards received over 13,500 entries from around the world.

By participating in The Webbys, you place your work on the same stage as boundary-pushing talent, like past Webby Winners Crooked Media, Spotify, VOX, The Daily, Pivot, California Love and Stitcher to name a few.

To ensure winners reflect the very best of the Internet, we added several new categories this year, including new Podcasts honors for Best Partnership or Collaboration, Experimental & Innovation, and Best Video Series plus Technology and Scripted Fiction in Individual Episode. For the first time, The Webby Awards will recognize the company with the most wins, nominations, and honored entries across categories as Podcast Company of the Year.

Learn more, and enter the 27th Annual Webby Awards by our Final Entry Deadline of December 16th, 2022