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The Ausha platform is IAB Tech Lab Podcast Measurement 2.1 Certified

Press Release · via Ausha ·

Ausha, the all-in-one Podcast marketing platform is now IAB Tech Lab Podcast Measurement 2.1 certified!

Developed by IAB Tech Lab, the Podcast Measurement Technical Guidelines were developed to establish a set of uniformed metrics for audience measurement in podcasting. IAB Tech Lab’s certification process verifies that companies are adhering to and compliant with the guidelines.

In order to help podcasters to better understand how a download is calculated, Ausha published an infographic that explained it in a nice visual way (see below).

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The Podcast Measurement Guidelines complement and reinforce the platform’s current calculation method, which was following so far the ACPM’s norms (Alliance pour les Chiffres de la Presse et des Médias) a french authority in audience calculation.

With this new certification, Ausha confirms its international ambition and allows podcasters, wherever they are in the world, to share universal and consistent audience metrics.

Ausha joins the list of IAB Tech Lab Compliant companies and you can find the official certification online.

How IAB certificated downloads work

This is a press release from Ausha which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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