Trevor Noah to get new show

• In Cannes, Spotify announced a new Spotify Original Podcast with Trevor Noah. He made the announcement on Spotify Beach with Daniel Ek. It will not be an exclusive show.

• Research by the University of California suggests that people are twice as likely to respond positively to messages if they hear them on headphones rather than speakers. 93% of podcast listening happens on headphones, so the research points to high effectiveness in podcast advertising.

• On our story on Meghan Markle’s Archetypes, which was produced by Archewell and Gimlet: Andy Scott, a former Gimlet staffer, tweets: “We did occasionally have producers do interviews, though never the main ones, and we never edited her asking questions into interviews that producers conducted.”

• In the US, Republican states prefer true crime podcasts to news podcasts, according to research from podcast app Fountain.

• In Cannes, iHeartMedia and Paris Hilton have announced a new podcast. The History of the World’s Greatest Nightclubs launches on Jul 13. Paris Hilton will DJ an official after party and podcast launch party aboard the iHeart Yacht tonight.

• Programmatic ads are vital for podcasting, says Acast’s Christiana Brenton in an interview with Steven Goldstein this week. Only 13% of Acast’s current audio ads are transacted programmatically, however; she forecasts that this will approach 50% in the next few years.

• German podcasts earned €39mn (US$42mn) from podcast advertising in 2022, according to FernUni, which has conducted a study into what type of podcast advertising works best. The conclusion is that ads work better if they’re related to the subject matter of the podcast.

• ARKAST, the Arkansas Podcast Festival, has announced a podcast pitch contest.

• The Orlando Podcast Studio gets a focus in The Community Paper. Meanwhile in LA, Western Sound has a new, bookable, podcast studio for rent.

• Nielsen released Audio Today, its regular report on how Americans use broadcast radio, podcasts, streaming and satellite radio. It claims comedy is the most popular podcast genre, with 28mn listeners in May 2023 (down 1%); with news podcasts declining by 11% to 23mn listeners.

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Submit your podcast to the 2nd Annual Signal Awards

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The Final Entry Deadline to enter the 2nd Annual Signal Awards is approaching and we don’t want you to miss out! We encourage you to enter your podcasts across the following categories: Shows, Limited Series & Specials, Individual Episodes and Branded Shows & Advertising, with comprehensive honors ranging from Most Innovative Audio Experience to Best Conversation Starter, News & Politics and Best Commute Podcast.

The Signal Judging Academy is made up of a panel of esteemed industry leaders and podcasting pros, including Podcast Movement’s Dan Franks, Head of Audio at the LA Times Jazmin Aguilera, and Vice President, The Podglomerate Joni Deutsch.

There is still time to participate in this year’s competition. Submit your work by our Final Entry Deadline next week, Friday, June 30th to showcase your talent to the world!

Podcast News

IDEA GENERATION’s All Angles is new from iHeartMedia and Will Packer Media - a twelve-episode co-produced series highlighting brands from the fashion, food, media, and music industries that have helped shape and define today’s culture. It’s hosted by Noah Callahan-Bever, the founder of independent media brand IDEA GENERATION.

Almost There is a new podcast from Emerson Collective which launches today. Poet and lawyer Dwayne Betts talks to creative problem solvers whose ideas could remake our world. How do we keep our families and communities healthy? How do we build a democracy that works for everyone? How can we stay alert to the beauty around us? Questions this big don’t have easy answers, but the conversations on Almost There will point us to the surprising paths forward. The show is produced by Magnificent Noise.

Coco Khan, a Guardian journalist and the co-host of Pod Save the UK, has a new show from Intelligence Squared. VS looks at those little debates that are a big deal. 80s VS 90s. McDonald’s VS KFC. Harry Potter VS Stranger Things. The show’s debaters argue which is best - and then it’s up to the audience to decide: winners are announced in the following week’s show.

Fool & Scholar Productions have launched the third instalment of Dark Dice - “Shores of the Silver Thrum”. Emmy, Tony and Webby Award-winning actor and producer Eric Nelsen stars, and Jeff Goldblum voices the introduction. It’s a suspenseful and nautical tale of survival set in the icy north during polar night, and features an original orchestral soundtrack by composers including Hitoshi Sakimoto and David Wise.

Podcast promotion in the wild

Kattie Laur, the writer of Pod The North, spotted this in Hamilton ON, Canada promoting The McCann Dog Training Podcast, which gave her paws for thought. They’re not barking mad, though - they rotate this sign’s message quite often. Google Maps saw a ruff joke when its camera car passed by.