Spotify Live - but not for long
Bought in March 2021 for $57mn, Spotify is to shut down its Clubhouse-clone, Spotify Live. Some live shows will continue as podcasts. It joins other Clubhouse-clones Reddit Talk (closed last month), and Facebook’s live audio rooms (closed in December).Spotify 🇸🇪
Buzzsprout’s statistics for March show a drop in downloads from Apple Podcasts and a growth in listens via Spotify, which had its best figures since Dec 2021. We should see a significant increase in Apple’s figures for April, as the new version of iOS rolls out.Spotify 🇸🇪
Buzzsprout 🇺🇸 Apple 🇺🇸 Apple Podcasts 🇺🇸
Podcast ad revenue is up. Libsyn’s AdvertiseCast reports an increase of average CPM to $22.17 for March: an increase from February of less than 1%.Libsyn 🇺🇸
With NPR, Edison Research is to release data about podcast listeners aged 55+. The webinar is on Apr 13.Edison Research 🇺🇸
Adthos has announced a self-service, 100% AI-generated audio ads generator. The company “will generate a script, adding AI voices, sound effects and music, resulting in a fully AI-produced ad that’s available to be played out instantly”.
Veritonic is now a preferred audio attribution partner of Spreaker.
Wondery has signed indie podcast RedHanded, a multi award-winning show. It was previously with Audioboom. … Blue Wire has signed LA Lakers podcast Lakers Lounge, Boston Celtics show Green With Envy, and Dallas Mavericks show Pod Maverick. The shows were previously with SB NationAudioboom 🇬🇧
RØDE has launched the Wireless ME, a wireless microphone system.
Apple has reportedly made a very limited number of roles redundant within its corporate retail division.Apple 🇺🇸
Further reading: Belt-tightening will be good for podcasting, argues Steven Goldstein … The Podcast Host publishes Why We Need To Protect Open Podcasting (& How You Can Help!) … and the Hollywood Reporter documents how Amazon Studios work out whether their (TV) shows are hits or not.
Thank you to Goodpods, for promoting our daily podcast as a “team pick”.
Tips and tricks - with Phantom Producer
- James McKinven’s podcast studio gets highlighted in the Podcast Studio Ideas website.
Podcast ads in the wild
Podcast data for Apr 4
- #1 in Apple Podcasts: US: The Deck Investigates (audiochuck) SG: Think Fast, Talk Smart: Communication Techniques (Stanford GSB)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) SG: The Common Folks (thecommonfolks)
- Over the last week, 224,501 podcasts published at least one new episode. See more podcast data at the Podcast Business Journal.
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