Subscribe by email, free
Your daily briefing for podcasting and on-demand

Veritonic Added to List of Preferred Audio Attribution Partners by Spreaker from iHeart

Press Release · New York, NY, USA · via fama pr ·

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an audio attribution partner by Spreaker, a multi-faceted podcast platform and global leader in podcast ad technology. As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns.

"At Spreaker, we remain committed to providing our users with the tools they need to make smarter and more informed decisions around the audio they create and share,” said Francesco Baschieri, CEO and co-founder of Spreaker. “The performance data that the Veritonic platform provides is indispensable for planning, executing, and enhancing current and future audio campaigns. We take pride in this partnership as we collectively work to further the growth of the audio landscape through insightful and actionable data and analytics.”

“We are pleased to support Spreaker in providing their publishers and creators with the comprehensive data and analytics they need to meaningfully connect with their audiences and increase ROI,” said Scott Simonelli, Chief Executive Officer of Veritonic. "Our built-for-audio attribution and brand lift capabilities provide incomparable, full-funnel audio campaign lifecycle management and measurement in one easy-to-use, intuitive platform.”

Get the free Podnews newsletter for more like this.
Our privacy policy keeps your data safe.
(Fill this in now; you won’t lose your place!)

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit or contact

This is a press release from fama pr which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

Get a global view on podcasting and on-demand with our daily news briefing