Spotify-owned podcasts to be on Netflix

• Spotify and Netflix have announced a partnership to deliver a selection of Spotify’s top video podcasts to Netflix. The deal starts in early 2026, in the US only.

  • Full video of those shows will be removed from YouTube - and will be available only on Spotify and Netflix. YouTube still gets clips; while audio versions of the podcasts will remain available across platforms.
  • The selected shows are all owned by Spotify; Joe Rogan isn’t among them.
  • Writing in Vulture, Nick Quah suggests it’s “a kind of mutual defense pact” against YouTube. Writing in /r/billsimmons, fans call this “lame”, “stupid”, and “dumb”; however some point out that the low production values of these shows (many of which are simply recorded Zoom calls) will look negatively different to others on Netflix.

• Curiously, these Spotify shows are the first video podcasts to make it to Netflix - beating Netflix’s own video podcasts. The Wednesday Season 2 Official Woecast, which was launched in August and is made by Netflix, is available in video form on Spotify and Netflix’s competitor, YouTube. It isn’t, however, available on Netflix. 🤔

• The Signal Awards announced the winners for its fourth annual awards. The podcast company of the year went to iHeartPodcasts.

• The Anthem Awards announced its finalists. The awards “recognize individuals, companies and organizations whose mission-driven work is creating meaningful change around the world”. Spotify is a company finalist; there is a podcast category, with finalists including The Mel Robbins Podcast, On Purpose with Jay Shetty, Uncuffed, and Bad Watchdog.

• On the US’s Indigenous Peoples’ Day, a new digital platform Indigenous House launched in New York, promising podcasts, movies, comedy and more. It’s an evolution of IllumiNative — a Native women-led organization dedicated to increasing the visibility of and changing the narrative about Native people.

• In the UK, Global has partnered with AudioAlways to bring Help I Sexted My Boss 24 hours early to its own app, Global Player. One of the presenters of the show, Jordan North, is a presenter for Capital, one of Global’s radio stations.

• Amplitude Media Partners has announced a sales partnership with Big Technology Podcast. Meanwhile, Audacy has expanded its partnership with the Office Ladies network to handle sales and distribution for How We Made Your Mother.

Tips & Tricks

• Don’t remove those old shows from your feed. Jordyn Christensen, Creator Partner Manager for Spotify in Australia and New Zealand, speaking this afternoon in a very laid-back presentation at MIK Studio’s room in SXSW Sydney: "I think this might surprise a lot of people, but 30% of consumption from the top 100 active podcasts come from episodes older than eight weeks.”

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