Global partners with Audio Always to bring Help I Sexted My Boss to Global Player first
Global, the Media & Entertainment Group, has announced a new partnership with Audio Always, giving listeners exclusive access to the hit comedy podcast Help I Sexted My Boss on Global Player, 24 hours before it’s available anywhere else.
Hosted by Capital Breakfast’s Jordan North and etiquette expert William Hanson, the award-winning podcast has surpassed 100 million listens since launch and has just announced an arena tour for 2026.
The partnership connects the podcast with co-host Jordan North’s Capital Breakfast audience and is backed by a nationwide cross-media campaign spanning podcasts, radio, Global Player, social, and digital outdoor, highlighting the scale and flexibility of Global’s advertising ecosystem.
Stuart Morgan, Founder and Managing Director at Audio Always said: “We are really excited to be uniting Sexted with Global’s network, and offering listeners the chance to hear the podcast first. We love that this partnership brings together radio, podcasts, Global Player and wider cross-media channels to promote brilliant audio on a brilliant platform.”
Vicky Etchells, Director, Podcasts at Global, said: “This collaboration is a brilliant example of how we can bring together Global’s platforms to drive growth for podcasts. Partnering with Audio Always on such a hugely popular show not only strengthens Global Player’s offering but creates exciting opportunities for advertisers to connect with audiences in multiple ways.”
Listen
About Global Media & Entertainment Limited
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company.
Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold Radio.
Global Player, the official app for all our brands, is at the core of Global’s content, allowing listeners to enjoy all of Global’s brand content, both audio and video, as well as award-winning podcasts, and expertly-curated playlists, in one place in app, web and smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 29 million on the radio alone.
Global created and operates DAX, the market leader in digital audio advertising. Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening and podcasts, and operates a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King CBE is Founder & Executive President, Simon Pitts is Group CEO, Stephen Miron is Chairman and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.