Significant new podcast company launches in UK

• In the UK, comedians Elis James and John Robins, alongside long-term producer Dave Masterman, have teamed up to launch a brand new production company: Significant Productions. The trio have made some of the UK’s most successful podcasts over the past twelve years.

• First look: Analytics and management solution Podstock has announced agreements with a number of sports media brands including Goalhanger, Playmaker, and others - joining existing publishers including Locked On and Blue Wire.

  • Meanwhile, Acast tells us that sports listening rises 44% during sporting events - and posts its Sports Podcast Game Plan.

• Slate’s podcast portfolio is to be represented by Acast, the companies announced. The agreement brings more than 1.5mn weekly listens to Acast. Slate describes it as “a crucial step in scaling our podcast network while maintaining our unique editorial voice”.

• Audioboom has snagged one of the biggest true crime shows. RedHanded joins the network from Wondery. The show took the Gold Listener’s Choice Award at the British Podcast Awards three years in a row, and achieves more than 30 million downloads a year.

  • Also in an Audioboom upfronts day earlier today, it was announced that Adelicious will now operate under the Audioboom name - “completing the integration of Adelicious into the group and establishing Audioboom as the UK’s largest independent podcasting platform.”

• Independent podcast production studio Gilded Audio has announced it is to close. Managing Director Whitney Donaldson sent a newsletter saying “making the decision was hard and multifaceted, but ultimately, it was the right one.”

• News of something that could be pretty cool - a new podcast accelerator for first-time creators. The Pretty Cool Creator Collective, from production company Could Be Pretty Cool, is based in Atlanta GA in the US. It’s founded by Kacie Luaders, who was a 2019 graduate of Spotify’s Sound Up podcast accelerator.

• Hulu is the latest streaming platform to add podcasts to its service, after signing Headgum show We’re Here To Help. Unlike Netflix, which has demanded exclusivity, Hulu will get the show “a day before they are available on the podcast’s soon-to-be relaunched YouTube channel”.

• Triton Digital has launched its Podcast Metrics Industry Feature Set. The analytics tools allow publishers access to benchmarks, market share information and audience composition insights, across twenty podcast markets worldwide.

• Magellan AI has been recertified by the IAB for its Podcast Measurement Guidelines.

• On Air Fest has confirmed that the journalist Don Lemon, who was recently arrested, will still be appearing at the event. Here’s the full schedule.

Want More Listeners? Start With the Right Keywords

Paid content

Half of all podcast listeners discover new shows directly on Apple Podcasts and Spotify and 70% of them start by typing a keyword in the search bar. If your metadata doesn’t include the same words your audience is searching for, your podcast simply won’t appear in their results.

The key is to target keywords that are both searched often and possible to rank for. That means balancing Search Volume and Difficulty Score to find the sweet spot where your podcast can actually stand out.

Once you know which keywords hold the best potential, it’s time to take action and start optimizing. That’s where Ausha Academy can help you!

📘 Read our lesson on how to choose the right keywords and download our free resource which gives your the best keywords by category to boost your podcast’s visibility. It lists the top-performing keywords across categories like Tech, Parenting, Comedy, and Self-Care, along with their estimated search volume and difficulty.

Use it to:
1️⃣ Explore the most searched terms in your niche
2️⃣ Compare competition levels and build a smart keyword mix
3️⃣ Save time with ready-to-use, high-impact keyword ideas

👉 Learn and download the free Keyword List on Ausha’s Academy

Podcast News - with Airwave

With Airwave: In Data Over Dogma, bible scholar Dr. Dan McClellan and atheist podcaster Dan Beecher team up to discover what the Bible actually says, and what it doesn’t say - even if everyone thinks it does.

The Comedian’s Comedian Podcast publishes episode 500 today - a special interview with Reggie Watts. The show launched in March 2012.

ce qui se dit la nuit is a French immersive documentary podcast about the people we rarely hear — those who live and work when the city slows down. Through voices, soundscapes and silences, each episode reveals a softer, hidden side of urban life across France. ce qui se dit la nuit rend audibles les invisibles. Des voix de la nuit racontent leur lien intime à la ville, loin du bruit et des rôles. Un podcast sonore pour écouter une ville plus humaine, plus vivante.

Only Child is a podcast hosted by Bob the Drag Queen, a multi-award winning comedian, drag icon, traitor and NYT bestselling author. This is Bob’s first solo podcast without his annoying little sister. Every week, he’s sitting down to chat with friends, future friends, and people he just met: comedians, drag queens, reality TV stars and Broadway actors. Every episode ends with a very important question: “What is a hill you’re willing to die on today?” The conversations get real, but true to Bob’s personality, they’ll also make you laugh.

SOMNARIUM. is a psychological horror audio drama anthology from Haunted House Studios. Follow Alex as he digs through recovered recordings and case notes from Dr. Susan Renwyck, a psychiatrist specializing in sleep disorders, sleep paralysis, insomnia, and recurring nightmares—after he finds a hard drive that was never meant to exist.