Podstock Scores New Sports Partners Ahead of Super Bowl, March Madness, and a Historic 2026 Olympics and World Cup Year
Podstock, the leading multi-platform analytics and management solution for podcast companies, today announced new partnerships with major sports media brands including Goalhanger, Playmaker, On3 Media, and Sinclair’s AMP Sports. These partnerships build on Podstock’s existing sports roster, which includes Locked On, Wave Sports & Entertainment, Blue Wire, and Fanatics, and underscores Podstock’s strength across sports media. While annual tentpoles like the Super Bowl and March Madness continue to drive predictable audience spikes, 2026 is a uniquely consequential year, bringing the Milano Cortina Winter Olympics and the FIFA World Cup into the same global calendar.
These new partners represent the modern sports media stack, which calls for always-on team and league coverage, creator-led formats, comedy-first sports fandom, and globally scaled sports storytelling. With audiences now consuming sports content across YouTube, short-form social, and traditional podcast platforms, Podstock helps publishers unify performance data, streamline operations, and connect audience insights to revenue decisions.
“We’re constantly experimenting with new formats and voices to deliver engaging content and meet fans wherever they are,” said Drew Rauso, senior director of content at Playmaker, part of Better Collective. “Before Podstock, it was difficult to find a platform that understands how a modern, multi-platform sports media business operates. Podstock helps us better analyze performance across formats and works in a way that aligns with how we distribute and monetize content today.”
Sports fandom has increasingly grown to be a cross-platform experience in recent years. In December of 2024, YouTube reported sports watchtime on TV grew 30% year-over-year, reflecting how highlights, clips, and interviews travel from mobile to the living room. Edison Research also finds podcasts’ share of sports audio listening has nearly doubled since 2018, signaling that fans increasingly follow teams and leagues across both on-demand audio and video ecosystems. The fan experience is also deeply social, as Deloitte reports 71% of pro team/athlete fans engage in online communities. An additional 57% interact with creators within fandoms, reinforcing that consumption now spans platforms, formats, and community spaces.
“Sports media is increasingly always-on, with fans following teams, leagues, and personalities year-round,” said Michael Paretzky, Co-Founder and CEO of Podstock. “At the same time, it’s punctuated by sharp spikes in fan and advertiser demand around moments like the Super Bowl, March Madness, and global events such as the Olympics and World Cup. Publishers with clear performance visibility and modern ad management tools can move faster during those peaks- and capture outsized impact with both audiences and advertisers.”
Podstock’s multi-platform analytics and planning layer unifies performance data across podcast platforms, YouTube, and social video, while also supporting campaign planning and management across the sports content lifecycle. From evaluating what formats perform best to planning releases, sponsorships, and promotional pushes, Podstock helps partners move from fragmented distribution to coordinated execution and smarter monetization.
To learn more about Podstock, visit podstock.io or email hello@podstock.io.
About Podstock
Podstock is the leading multi-platform analytics and management solution built to help podcast companies scale smarter. Trusted by powerhouse networks and publishers, Podstock unifies data, simplifies operations, and unlocks new revenue opportunities across every distribution channel. As podcasting continues to expand beyond audio—onto YouTube, Spotify, connected TV, and social video—Podstock empowers publishers, networks, and creators to track, manage, and monetize their content seamlessly. With Podstock, the future of podcasting isn’t fragmented—it’s connected.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.