Latino listening increases four times faster

• The Latino Podcast Listener Report 2023 was published by Edison Research. Monthly podcast listening among Latinos increased by 52% since 2020, nearly four times faster than the general population, the data suggests.

• The Atlantic Athletic, the New York Times’s sports publication, has cut back on local sports podcasts. Niemen Lab says that The Athletic told writers they’re free to relaunch their podcasts elsewhere and monetise as they see fit.

• Amazon has launched a self-service podcast advertising tool in the UK. This launch gives advertisers the ability to reach audiences based on demographics (age range and gender) across Amazon Music and Wondery shows, and third-party publishers, apps, and sites via Amazon Publisher Direct.

• Audacy has skipped a $18mn loan payment. The broadcaster, which owns a number of podcast companies, has a 30-day grace period; it’s talking with lenders to refinance its debt.

• Remote recording tool Riverside has launched a built-in teleprompter, and a way to upload files to the service.

• AI voice clones are being used for misinformation in the Sudan civil war, the BBC reports. A TikTok channel has posted dozens of recordings purporting to be Omar al-Bashir, the former leader of Sudan - but they’re fake, says the broadcaster’s team.

• Kagi, a paid-for, ad-free search engine, has a permanent Podcasts tab, we notice. It looks like this; links are to the Apple Podcasts listing for the podcast, not direct to the episode, disappointingly.

• The New Zealand Podcast Awards are open for entry. It’s open to everyone across Aotearoa, regardless of size, audience or platform. You’ve until October 26.

  • Meanwhile, across the ditch, Matty J and Ash Wicks have been announced as hosts for the Australian Podcast Awards on Nov 21.

• Run a podcast app, website or service? Have you had a legal claim for “unauthorised image use” for podcast artwork you’re reproducing from RSS feeds? editor@podnews.net will find us; we protect our sources.

Tips and tricks

• In August, Elon Musk suddenly tweeted about a podcast. Downloads doubled; website traffic soared. But, how do you turn that blip into a long-term boost? The host of The Explorers podcast, Matt Breen, writes what to do whenever a celebrity tweets your podcast.

Podcast News

Tomorrow, it’s twelve months since the village of Creeslough in County Donegal, Ireland, was rocked by an explosion at a gas station, killing ten people. Soul Brew talks to Lisa Gallagher, sister of Jessica Gallagher who passed away that day, about the impact of that day on the life of the area, and of the healing process.

Culture Kids Podcast is celebrating its one year anniversary. The show is on a mission to empower the next generation with virtues of empathy, curiosity, and innovative thinking.

Through October until the scariest night of the year, Ghost: Scary Stories Daily is bringing you bone-chilling ghost stories that will have your heart racing and your spine tingling. They’re doing 31 stories in 31 days, so there are already six to choose from. Get ready to face your deepest fears and join them on a haunting journey leading up to Halloween.

They say that everyone has a podcast these days - even a British Lord. Peer Review is the witty title of the podcast of Lord Marland of Odstock, the Conservative Peer Jonathan Marland. He has interviewed a selection of other Peers, giving insight into their often remarkable journeys and “the expertise and knowledge they bring to bear in our legislative process”.

Pop Culture Graveyard, hosted by two friends who excitedly discuss their favorite movies, TV shows, and other entertainment delights, is spending October with four spooky Halloween classics. The first show is out today, looking at The Nightmare Before Christmas.

100 Latina Birthdays is new from LWC Studios today. It’s an original documentary podcast about Latina health and lifetime outcomes. “By 2050, Latinas will make up a quarter of the country’s population, but they continue to face health impediments that lessen their quality of life, social mobility, and lifespans,” said the series creator and LWC Studios founder Juleyka Lantigua.

For the first time, the German-language manager magazin is accompanying its publication of the 500 richest Germans with a five-part podcast. The first episode of Das Thema – der wöchentliche Wirtschaftspodcast des manager magazins is released today; you need at least 400 million euro (US $421mn) to make it into the list.

Have You Heard George’s Podcast? is back with a new season, exploring the African independence movement and the legacy it has left today. The show features innovative sound design and original compositions by long-time collaborator Benbrick, brought to life by the BBC Concert Orchestra at Abbey Road Studios.