Podcasting Hall of Fame inductees to be named today
Sounds Profitable with Podsights covers the many different types of dynamic ad insertion in its latest edition. You should subscribe: it’s free, and you’ll join more than 4,000 other people interested in podcast ad-tech.
This year’s Podcasting Hall of Fame inductees will be unveiled at 9am ET today by Podcast Movement. Presented by Libsyn, the honor recognizes an individual’s outstanding work in podcasts and their significant contributions to the booming podcast industry: we’re expecting eight new inductees to be announced. The ceremony itself is at Podcast Movement Evolutions on May 25; past inductees are on the Hall of Fame website, including School of Podcasting’s Dave Jackson, above.
16 duPont-Columbia Awards were announced last night. Winners included According to Need from Katie Mingle and 99% Invisible, Blindspot from WNYC Studios and The History Channel, and The Line, an original podcast from Apple TV+.
Podcast app Fountain has launched a full Podcaster Wallet, making it the easiest way to earn Bitcoin from your podcast. Just search for your podcast and claim it in the app: you can monitor how much you earn, and see messages, in the app too.
In recent agreements, AdLarge is renewing with Nielsen for audio measurement … Cumulus has formed a partnership with political network The Bulwark … LiSTNR has partnered with the Law Society of NSW for a new podcast, Lawfully Explained … and Sounder is partnering with Dr. Guy Macpherson on a podcasting workshop for mental health professionals. Two creators will be sponsored by the podcast host.
In Australia, the Jesse Cox Audio Fellowship is open for entries. The fellowship provides a career-defining opportunity for a mid-tier practitioner to accelerate their career.
Music licensing platform SyncFloor is celebrating its 100th partner. The company works with podcasters, and others, to help licence music.
Spreaker is rolling out podcast achievements.
Congratulations to The Ambies® for a successful US trademark registration. Registered on Jan 18 this year, it took one year, five months to get through the system. The ceremony is on Mar 22.
Ad loads - from Sounds Profitable
In Sounds Profitable, Magellan AI tells us that ad load on podcasts increased last year. While there is variation in ad load by genre, 18 of the 19 most popular genres increased the amount of time dedicated to ads. The graph above displays how much time of an average episode is dedicated to ads - there’s still plenty of room to grow, though: TV viewers are served ads for 13.3 minutes (22%) per hour. They’ve a webinar on February 10th with more information.
Podcast News - with Quill
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