PodX Group acquires a majority stake in leading French podcast studio Nouvelles Écoutes

PodX Group, a company committed to investing in International podcast IP rights, today announced its investment in Nouvelles Écoutes, the leading podcast studio in France. At the same time, Nouvelles Écoutes announced their acquisition of Studio Minuit, the second podcasting group in France in terms of monthly listeners.

For PodX Group, this is an important step in achieving their mission: finding the world’s leading podcast creators wherever they are and helping them grow through financing as well as support with business development, internationalisation, and commercialisation.

Nouvelles Écoutes has produced more than 1,000 hours of content, bringing together several million listeners. Its turnover has doubled in two years, thanks to more than 120 advertisers. With this investment and the acquisition of Studio Minuit, Nouvelles Écoutes strongly consolidates its position as the French leader in original podcast production and continues to deliver against its goal to develop the most diverse and innovative podcast offering on the market.

Following PodX’s investment in Nouvelles Écoutes and the subsequent acquisition of Studio Minuit, Nouvelles Écoutes will be able to:

• Invest in original French content. A dozen new innovative and ambitious projects are already in development.
• Grow its internal advertising agency, Native*, to make it the undisputed leader in France.
• Significantly expand its audience and influence internationally.

PodX Group’s business concept is to invest in podcast producers who create the best content and, together with the founders, develop the companies into leading producers in each market and segment. In addition, the partner companies joining the group can benefit from being part of an integrated international network.

Staffan Rosell, CEO and Member of the Board, PodX Group: “In our ambition to define and invest in the leading podcast creators in the world, we are delighted to have partnered up with Julien Neuville and his team at Nouvelles Écoutes. In this fine company we find creative excellence and extraordinary commercial skills. Studio Minuit is a great acquisition, which will help them grow significantly”.

Julien Neuville, CEO, Nouvelles Écoutes: “This sizeable investment from PodX and our acquisition of Studio Minuit will help us grow our roster of ground-breaking podcast content and advance our ambition of not only becoming one of the leading podcast companies in Europe, but also offering the most diverse and innovative content selection. I couldn’t be more proud of what our close-knit and incredible team has achieved. I’m honoured that Patrick, Staffan and Fredrik believed in us and our work and I can’t wait to start working with them and their team in Sweden.”

About PodX Group

PodX Group is a company committed to investing in international podcast companies and IP rights. PodX Group is headquartered in Stockholm and has employees in several markets, including Sweden, Germany, the UK, France, Spain, the Netherlands, Norway, Denmark and Latin America. PodX was founded by Patrick Svensk (creator of the Swedish TV channel “Kanal 5” and founder of the international TV production groups Zodiak Media and Nice Entertainment), Staffan Rosell (previously Nordic director of SBS Radio , Discovery Radio and CEO of Bauer Media) and Fredrik Said (former head of new market expansion at podcast platform, Acast).

About Nouvelles Écoutes

Founded in 2016, a pioneer of original podcast production in France, Nouvelles Écoutes has been recognized for more than six years as one of the most demanding and creative podcast studios in France. To this day, Nouvelles Écoutes is behind some twenty original, emblematic and award-winning programs.

Beyond original content productions, Nouvelles Écoutes is behind the advertising agency Native*, the only agency directly linked to a podcast studio, gathering the most listened native podcasts in France.

Nouvelles Écoutes is also a white-label audio creation studio, which advises and supports its advertisers in the design, production, distribution and promotion of their podcasts. Focusing on strong narration, new formats, ambitious production, and impactful communication strategies, Nouvelles Écoutes creates innovative audio content in the image of the brands it collaborates with, intended to be listened to, loved and shared by as many people as possible.