Australia’s one ID for audio listeners

• In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a “unified cross-network identity solution”. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) - meaning better audience de-duplication and frequency management. It’s now trading via Google’s DSP, the slightly-awkwardly-named “Display & Video 360”.

• Podcast Nation brought together over fifty podcast hosts and creators for CreatorCon at BravoCon in Las Vegas NV, this weekend.

• The fifth annual State of Business Podcasting Report was released for 2025. The research looks at the top 100 business podcasts. Around half were video-first (61% for B2B, 49% for B2C); and 70% of the biggest shows had a clear photograph of the host as the show cover-art. The average length of 46 minutes, though some stretch to three hours; and 37% are part of larger networks.

• Monetization and media representation platform Mission Media AI has secured funding, the company has announced. The company announced new hires to expand its sales team.

• Congratulations to Adventure Diaries, which won the People’s Choice Award for the best podcast in the Outdoor Media Awards in Glasgow.

The Tech Stuff - with RSS.com

• If you’re making a show with a VTT transcript, then this HTML5 code will display it as captions as you play. (Now updated to deal with more than one on a page).

• PodToo has launched the PodToo Cloud, a cloud platform built specifically for media, offering global storage and distribution. PodToo’s Russell Harrower will be on the Podnews Weekly Review this week to tell us more.

Moves and hires

• In the UK, Platform Media has made three strategic senior hires: Alice Daziano as Head of Production, Hilde-Georgina Adetoba as Head of Legal, and Sharan Mudhur as Head of People.

Tips and tricks

• Organic growth is all very well, but sometimes you need paid promotion as well. Headliner takes a listen to a French podcast about paid promotion to bring us tips and a little savoir faire about how it’s done and what to look for.

Podcast News

Jung & Naiv may have set the new world record for irritating a podcast guest so much they walk out. Wikipedia’s Jimmy Wales lasted just 48 seconds after being needled about being founder, or co-founder, of the service.

The previous season of Hot Money, The New Narcos, is to be turned into an Apple TV show. The podcast was made by FT and Pushkin.

In the Podnews Weekly Review this week, we speak with Sari Azout from Podcast Magic about learning about the best bits of your podcast from your audience, and we look at the real value of video.

Most sales podcasts give you more tactics, but Don’t Just Sell helps you understand why you don’t need them. In each episode, host Rebecca Kilday takes a popular sales tactic — one you’ve probably been told will make you successful — and shows how it’s actually hurting (not helping) your relationships with prospects. Early episodes rethink ideas like “never take no for an answer,” “good salespeople can sell anything,” and “always be closing.”

Super Bowl Champion and Louisiana native Tyrann Mathieu has officially launched his new podcast, In The Bayou with Tyrann Mathieu. Hosted by the Super Bowl LIV Champion and three-time All-Pro alongside his lifelong friend Tyrell McCall, In The Bayou delivers honest, down-to-earth conversations that blend sports, life, and culture through a uniquely New Orleans perspective.