PodToo Announces PodToo Cloud — the simple, creator-first way to store, manage and deliver media globally

PodToo today announced the launch of PodToo Cloud, a new developer-first cloud platform built specifically for media. PodToo Cloud gives developers, hosting providers, radio networks, FAST channel operators, IPTV services and creator technology platforms a simpler and more affordable way to store, analyse and distribute audio and video at scale.

Since PodToo launched in late 2023, the company has supported over 1 million downloads of radio shows and podcasts globally. PodToo has also supported major live entertainment events around the world, allowing these events to take what’s happening on stage and deliver it to radio, podcast and other digital channels. These real-world processes made it clear that developers consistently face the same recurring problem — media cloud delivery is confusing, expensive and overly fragmented to build correctly. PodToo Cloud removes that complexity entirely by making high-scale media delivery as simple as uploading a file.

“Most cloud platforms were not built for creative developers. PodToo Cloud is designed for the real world — where media is heavy, deadlines are real, global delivery must work, and pricing must be predictable, ” said Russell Harrower, Founder & CEO, PodToo PTY LTD.

“For years I’ve listened to founders, developers and media leaders talk about how expensive media delivery is, and how risky it is to even attempt to build a hosting platform because one breakout show going viral can financially break you if the costs aren’t structured right. PodToo learned those lessons first-hand — we have lived it. PodToo Cloud exists because we believe the next wave of media innovation shouldn’t be limited by infrastructure cost, fear of scale, or platform gatekeeping. We built this to enable the next generation of creators — not restrict them. ”

When a media file is uploaded into PodToo Cloud, the platform automatically scans and detects duration, media class (audio/video) and other key technical attributes. This is critical because in most existing workflows developers are forced to rely on external tools like 3rd party tools just to extract basic information — and those pipelines regularly break across OS environments, server versions and media edge cases. PodToo Cloud removes that friction entirely — the media intelligence is built-in, and a simple s3.headObject request is all a developer needs to retrieve duration and core technical metadata after an upload completes.

Developers can also attach structured metadata (examples: creator id / podcast id / episode id etc) at the upload stage. That metadata becomes instantly queryable through the PodToo Cloud SDK — enabling deep insight and creator-level analytics. Where major cloud providers require multiple infrastructure steps to connect storage → load balancer → CDN, PodToo Cloud reduces this to a single action: developers simply CNAME their domain to PodToo Cloud CDN — and PodToo handles the rest. PodToo Cloud is S3-compatible, meaning developers can integrate instantly using standard S3 APIs without rebuilding tooling, pipelines or upload logic.

PodToo Cloud is proud to welcome Truefans as its first customer and official foundation development partner.

“We have worked closely with PodToo on number of projects and technologies in the past, including the PodFund and PremiumRSS. However from the moment I saw what PodToo Cloud was building, I knew this would change the game for creators and platforms like TrueFans. This isn’t just storage or another CDN — it’s a smarter way to store and stream both audio and video media globally. We’re excited to be the first foundation partner and help shape a unique delivery system that finally puts creators, data transparency and developer experience at the centre of the cloud. ” — Sam Sethi, CEO & Founder, Truefans

PodToo Cloud is architected for the next decade of media — radio, live events, TV, podcasts, festival capture, IPTV, FAST channels, creator platforms and beyond. Platforms moving more than 500TB of CDN per month can access bespoke partner pricing to support broadcast-scale delivery.

PodToo Cloud is available starting today.

For partnership and platform access visit: https://cloud.podtoo.com