How to Book Podcast Guests: Strategies for Compelling Media Production with Mike McVay
Have you ever listened to a radio program or a podcast and found yourself so engrossed that you lean in, feeling involved, a participant in a conversation that sparks your curiosity? You think, “This guest—where did they find them?” That energy, that immediate chemistry, isn’t luck; it’s a strategy. The carefully honed art of booking guests—a best practice in compelling media production—is one of the most underappreciated skills in the business, even among industry veterans.
Mike McVay, an experienced media strategist and president of McVay Media Consulting, knows this better than most. With decades of experience in radio, podcasting, and talent development, McVay has fine-tuned the skill of consistently booking guests who resonate with listeners. He recently shared insights at the NAB Show, offering a no-nonsense blueprint for turning every interview into an impactful encounter that keeps listeners returning week after week.
Know Your Audience and Identify Your Purpose
Imagine you host a podcast for young entrepreneurs. Your guest could be an established CEO of a multinational company or an up-and-coming innovator whose career path reflects your audience’s aspirations. McVay emphasizes knowing your audience inside out to engage listeners. Ask yourself:
- What unique value does your show provide?
- Who listens to your program?
- What questions, struggles, or dreams do they carry?
Answering these ensures that every guest connects deeply, building loyalty and trust.
Finding the Right Guests
Finding compelling guests is a deliberate practice. McVay recommends regular brainstorming sessions to explore relevant topics and identify potential experts. Use online resources, track social media trends, and monitor local news and PR releases. Local experts, in particular, can spark surprisingly engaging conversations. Each guest brings their audience—consider who would gain the most from your platform’s exposure.
How to Create an Irresistible Invitation
Imagine contacting a well-known public figure flooded with interview requests. How do you stand out? Clarity, conciseness, and appeal are key. McVay advises providing a brief show description, sharing relevant audience data, and explaining the guest’s benefits—reaching new demographics, promoting their work, or amplifying their message. Always close with a direct, compelling call to action.
Preparation is Paramount
Once the guest is booked, thorough preparation is essential. McVay stresses researching your guest’s background, accomplishments, and current projects. Craft perceptive, audience-focused questions and be ready to dive deeper into meaningful dialogue. Double-check logistics—careful planning here boosts on-air confidence and quality.
How to Make the Interview an Engaging Experience
As a host, you’re more than a questioner. McVay suggests frequently mentioning the guest’s name for listener clarity. Listen actively, guide the conversation down intriguing paths, and shape a compelling narrative. Skillful management keeps listeners engaged, fostering their investment in the experience.
Getting the Most Out of the Interview
Post-interview follow-up is critical. McVay recommends sharing highlights on social media immediately and widely—especially if the guest tags or reposts your content. Thank your guest verbally and in writing. Use each successful interview to expand your network by requesting referrals for future guests.
Guest Booking Fundamentals
McVay distills his approach into clear steps:
- Define the guest types your audience values.
- Seek storytellers and experts who align with your show’s ethos.
- Craft a concise, compelling pitch focused on mutual benefit.
- Plan meticulously for interesting, substantive, and seamless conversations.
- Manage interviews dynamically to maintain listener engagement.
- Maximize content visibility across digital platforms to broaden your reach.
Learn more from Mike McVay via his website, or follow him on social media @mikemcvay. Your next standout guest awaits — will you rise to the occasion?
