Podcasts go mainstream in the UK

• Podcast listening has moved into the mainstream in the UK, according to the Edison Research Infinite Dial UK, which was released yesterday at The Podcast Show. The data gives a new high for monthly listening for podcasts of 51%. There’s a webinar later in the month to learn more.

• Also released in London was the Top 25 Podcasts in the UK for Q1/25 from Edison Podcast Metrics. There’s no change in the top three shows (Rogan, TRIP, Diary of a CEO), with Goalhanger having four shows in the top ten.

  • Industry analyst Adam Bowie looks at the data from the chart in more detail.

• UK media regulator Ofcom released its annual Podcast Survey and Audio Survey dataset. The data goes into use of video podcasts, suggesting that 41% prefer audio-only podcasts.

• Apple Podcasts is due to speak at The Podcast Show in London today. We understand audiences will be given some case studies into Apple Podcast Premium Subscriptions, and a look at Apple Podcasts over the last near-20 years.

• UK-based media and entertainment group Global signed a strategic partnership with Australia’s ARN, who run the iHeart brand in Australia. ARN will represent Global’s shows in Australia for ad sales; ARN’s shows will be available within the Global Player in the UK.

• In Australia, industry body CRA released total radio revenue for Q1/25. Digital revenues grew by a third year-on-year, hitting almost AUD $23mn (US $14mn).

Moves and hires

• Podimo has appointed Georgia Brown as Chief Content Officer, and signalled an expansion into English-language content.

Tips and tricks - with The Podcast Show London

• There are a fair number of books about podcasting which will up your game and get you thinking more about what you do - we liked Make Noise by Eric Nuzum when we read it a few years ago. More books about, and from, podcasting in our bookstore.

Podcast News - with Airwave

With Airwave: MinuteEarth dives deep into a science question you might not even know you had - but once you hear the answer, you’ll want to share it with everyone you know.

The Podnews Weekly Review comes from The Podcast Show in London this week. It records live at 4.00pm in front of a live audience - including you, if you’re at the show. We’ve Max Cutler from PAVE Studios as a special guest, and James walks the show floor.