Future Proof

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

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This podcast may use tracking and attribution and dynamic content insertion

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Tracking and attribution: Acast or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Future Proof later visited the website of an advertiser; or it may track that a device that listened to Future Proof also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Acast may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Future Proof may do this for advertising or for other forms of content, like news stories.

Future Proof is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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