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Marketing Podcast Delves Deep Into Dragons’ Den

PRESS RELEASE — July 22, 2019

Following the launch of their 'How to Build a Dating App’ podcast in June, marketing and tech development agency the NeverWhatIf (NWI) Group have released a special mini-series interviewing a former Dragons’ Den contestant, titled ‘Secrets of a Dragon Slayer’.

When producing the first season of the How To Build A Dating App Podcast - chronicling the journey of a group of marketeers building and launching a brand-new dating app - the podcast team only scratched the surface of one of their guest’s appearances on the BBC show Dragons’ Den. John Kershaw, founder of the dating app Bristlr and social app creation platform M14 Industries, successfully pitched his business on Dragon’s Den in 2017 and achieved bid offers from all five dragons.

John’s appearance on the podcast was so well-received from both hosts and audiences that NWI commissioned an additional three episode series, with John returning to the studio to explore behind the scenes of Dragons’ Den and discuss how to deliver the perfect pitch, filming day titbits, the stability of a Den deal, and side effects of Den success.

Michael Hurcum, NWI Marketing Manager and podcast producer, said: “During the first season of the podcast we focused on investigating the current dating landscape and online dating trends, speaking to industry experts about their experiences creating and working with dating apps. That’s how we first spoke with John - he was our first ever guest, and whilst he gave us some fantastic insight and advice, we felt that we didn’t get to talk about his appearance on Dragons’ Den and how it impacted him and his company as much as we wanted to. So we’re really pleased to release these three 'Dragon Slayer’ episodes to wrap up our first season of the show."

‘How To Build A Dating App’ has been downloaded in 35 countries since its launch, and is available for free on all major podcast platforms including Apple Podcasts, Spotify, Stitcher and TuneIn. You can find out more at

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How To Build A Dating App
By How To Build A Dating App


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