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May 16, 2024:
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Ad management company Flightpath has partnered with Barometer, a brand suitability service.
April 19, 2024:
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Flightpath, software that helps predict advertising availability for podcast networks, spotted last year’s change in Apple Podcasts early and helped publishers correct the quotes they were making, according to CEO Sean Howard. He’s interviewed today in our sister publication, the Podcast Business Journal.
March 22, 2024:
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Glassbox Media has selected Flightpath as its inventory and campaign management platform.
March 7, 2024:
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Podcast ad optimisation company Flightpath has added support for episode-targeted DAI advertising.
February 8, 2024:
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Podcast revenue optimisation firm Flightpath have signed YMH Studios, a celebrity podcast network.
January 16, 2024:
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Flightpath, a yield prediction and ad optimization platform, has unveiled a 12-month prediction feature, delivering a full year of trusted campaign projections across all shows on the platform.
December 8, 2023:
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The OP3 open podcast analytics project has announced its founding sponsors. They are: Transistor, Rephonic, Flightpath, Podium and Podnews. Thank you for supporting us, so we can help further the industry; and please consider joining us in supporting OP3’s open, accurate analytics.
September 20, 2023:
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AdLarge, Flightpath and Sounder have announced an integration to offer brand safety, contextual targeting, and customized campaign forecasting and planninng.
August 16, 2023:
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Brand safety and targeting tools are helpful - if there are enough ad slots to advertise in. Sounder has partnered with podcast yield analysis company Flightpath to combine brand safety and contextual targeting with availability predictions.
August 8, 2023:
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Further reading: Digiday writes Why some publishers are reducing their podcast slate to try to grow their audio businesses (something Eric Nuzum called a big red flag earlier this year) … the Dentsu study we mentioned last week is the subject of a blog post by Westwood One's Pierre Bouvard … in Pod Bible, Meera Kumar suggests that we should pay for podcasts unless we all want them to sound the same … and FlightPath CEO Sean Howard talks about yield optimisation in podcasting.
July 12, 2023:
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Some advertisers are asking for "baked-in" advertising rather than dynamic audio insertion. Flightpath's Sean Howard says that this cheats you out of podcast revenue.